Are you a Google Analytics enthusiast?
More SEO Content
Promoting Our List Via 'free Stuff' Sites...
Posted 21 February 2007 - 06:22 AM
Subscribers to our list get 2 free ebooks, so we would qualify for a lot of these types of sites, and the nature of the ebooks would bring somewhat targeted subscribers, so it's quite an attractive prospect, but we're concerned about damaging our public image.
To explain, qualifying for a lot of the free offers means providing an email address, which may well get spammed by the people who run the site and/or the people who are giving the free stuff away. We would avoid any sites that collect an address on our behalf and we would never spam subscribers ourselves, so that's not really the concern, but we are concerned about the perception of companies within this arena, which may be seen as 'a bit spammy' - or worse.
Is this a legitimate concern? Do you think this would be a good way to get subscribers? Has anyone used these types of sites for promotion? Would anyone like to share their perception of these types of promotions?
Thanks in advance for sharing your thoughts :-)
Posted 21 February 2007 - 07:40 AM
Posted 21 February 2007 - 09:44 AM
Posted 21 February 2007 - 09:48 AM
Posted 21 February 2007 - 09:58 AM
That's our main reservation about it really, we don't want to be associated with spammy practices, however we know there are some genuinely good offers of free stuff and anyone who signs up for our offer will already be spending money within the market we're targeting.
Posted 21 February 2007 - 10:09 AM
I am from the mindset that marketing online has parallels to the strategies used to promote brick-and_mortar efforts. The difference is the procedure, technique, or way of doing the marketing.
Posted 21 February 2007 - 08:31 PM
1- Although it may not be correct, people may judge you by the company you keep. Are you comfortable?
2- If you haven't done so recently, try asking a teen and a bricks and mortor business person what value the internet is. You may be surprised at the split in priorities! In fact, the last 'teen' or near teen that I talked to enlightened me on a bunch of things that I never dreamed of. Mind you, none of them were money making operations... but none the less, the sites are 'their' internet.
Just some food for thought. Hope it helps!
Posted 21 February 2007 - 09:41 PM
If the offers reflect things your target audience is looking for, it wouldn't hurt to try it out. If your target audience is women with cats and the "free stuff" site you are considering also caters to women (ie, samples of personal hygiene products, household products, hosiery) it would definitely be worth trying.
If the free stuff is like "Make thousands of dollars on the Internet a Day with Our Free EBook" I'd steer clear.
Posted 22 February 2007 - 06:50 AM
Yes, a very legitimate concern, and the reason we want to tread with caution on this.
Both your points are certainly worth more than I paid for them
Thank you, the feedback we got here has helped no end with improvements and there's still a few more changes waiting in the wings.
So far I've been categorising them into 3 categories - 1. Sites for cat/pet owners 2.general free stuff which includes pet products 3. general free stuff sites that do not currently offer pet products (I suppose also the 4th category of 'general spammy rubbish' but we're not going to even consider these ones). There seems to be a decent number of all 3 types but we're going to target type 1 first and see what happens.
I haven't searched for sites targeting women, but it's a good idea (and somewhat obvious now it's been pointed out to me ) so I'll add it to the list of preparations.
Thanks to eveyone for the feedback, any further input is welcome.
Posted 22 February 2007 - 07:24 AM
A lot of free stuff is worthless, but there are many bargain hunters out there who sift through piles and piles of junk, looking for the lost gold.
Posted 22 February 2007 - 08:48 AM
We never considered the freebie sites, and wouldn't have, but they discovered us! In the end, we had far more requests for free samples from the freebie sites than from our ads. In a way, it supplemented our ad campaign because the requests kept rolling in long after our daily budget for the ads had been depleted.
Our client was able to collect data from these customers, and it does not appear to have harmed the company's reputation in any way.
My advice would be to research and select a freebie site carefully. Having done that though, there's a good chance that the others will find you and add you whether you like it or not, as they did to us. Remember also that some people just get a kick out of getting free stuff and may not be qualified customers. Some order from different email addresses and resell stuff on eBay. It's a crazy world out there! Make sure your ebooks have strong copyright clauses.
In the end, I don't believe the freebie sites did us any harm though.
Posted 22 February 2007 - 04:48 PM
Posted 23 February 2007 - 07:00 AM
I can appreicate how in the given situations this could be a bad thing, but in our situation I think it would be rather good. The free gift is a download that is from a server with plenty of bandwidth, and the admin is virtually zero as the signup and download processes, and the associated emails, are all automated.
The ebooks are very specifically cat themed and I don't think even the hardiest of bargain hunters would bother to download them if they had absolutely no interest in cats. Even if several thousand people sign up, get the downloads and then most of them unsubscribe, we've still got our company name and some of our products in front of that many cat owners' eyeballs and gained a few interested subscribers.
Over all, we've come to the conclusion that the potential benefits outweigh the potential pitfalls so we're going to have a go and see what happens. If anything interesting happens I'll update this thread.
Don't take this as a closing of the conversation, I'm still interested to hear any opinions or advice.
Posted 23 February 2007 - 09:08 AM
Posted 24 February 2007 - 05:47 PM
If it were me, I would offer unique freebies that are branded with my company name instead of someone else's stuff. I think what you are offering now is great. If you feel like you need to offer more to get more response, maybe you should consider changing or alternating the offer. Have you ever tried holding a contest? A visitor can be eligible to win a prize if they sign up.
Sometimes, lack of response could be in the wording. You could consider changing the headline or text to emphasize the value of your offer. Make the visitor want it. You could have "limited time" offers.
Just my 2 cents.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users