Posted 23 January 2004 - 09:27 PM
And the next question is, Top 10 for how long? For some keywords, you can get Top 10 simply because the current top 10 is used to being there and doesn't agressively do SEO. If you get into it they often decide to get agressive and then you drop down for a bit.
Are you guaranteeing Top 10 once? Forever? and what search engine? I can create a Search Directory using DMOZ and guarantee Top 10 in about an hour. But no one in real life will care, and it won't bring in much business, if any.
And Top 10 for what? I've seen SEO's guarantee Number One Placement, and then tell the client that they have to do keyword research and choose the "best" keywords, THEN choose a keyword phrase a sentence long using the clients name and, sure enough, it gets number one.
The problem is that this type of a guarantee is a false one without a lot of specifics. What about WHEN you achieve it? If I guarantee you a number one placement but then don't put a time limit on it, is it my fault you cancel my services 10 years from now before I manage to achieve it? Too bad for you, since you cancelled, guarantee is off...
The bottom line is, when you agree to something, you should agree to something that is SMART:
If you do that and everyone is happy - then guarantee away! But make sure that if someone wants something in writing, that you treat it seriously and look for issues BEFORE they become issues.
My 2 cents,