11 replies to this topic

[Srvwiz]

Hi I need one help - its related to the yahoo SSP results....

How will I know whether the listing which I am getting is from yahoo SSP or paid one or normal organic one...

Thanks

Sv

[MaKa]

You can code your PPC landing pages with something as: landingpage.html?source=yahoo. Your statistics package should then be able to work out the difference between paid and organic listings.

[Nick Clark]

Hi,

You can use third party tools like hyper tracker etc

thanks
Nick Clark

[Srvwiz]

Sorry - may be I didn't draft my question correctly - my point was how normal user will come to know - is there a particular patter for the display.....

Sv

[MaKa]

I may be getting confused. Sponsored links in Yahoo are marked as "SPONSOR RESULTS", is that what you mean?

[LeftoverJoe]

Do you mean the Yahoo search submit listings? Where you pay for the clicks that come from those listings, but not like the standard PPC listings? If that's the case, I don't think there is a way for a user to distinguish between truly 'organic' listings, and the search submit listings.

Is that what you were asking?

[Srvwiz]

Yes I was talking about that only - sorry being not able to put my point clearly -

but then Jeo - tell me how will I track things - in terms of results - means - how will I know that the strategy on which I am working is working fine in terms of Yahoo organic or not...

I think there has to a way where the normal user can differentiate whether its a paid one or a normal listing....

What do you think???

[MaKa]

You're saying you can't specify the landing page if you buy a Yahoo SSP result?

[LeftoverJoe]

...how will I track things - in terms of results - means - how will I know that the strategy on which I am working is working fine in terms of Yahoo organic or not...

I think there has to a way where the normal user can differentiate whether its a paid one or a normal listing....

That's a very good question, and it's good to want to track the listings separately so you can tell whether it's a good place to spend your money. I personally don't use search submit for our clients because that is more of an SEO strategy, and I mainly handle pay per click activity. I will ask my co-workers that do the SEO stuff to see if they have an answer.

OK, got an answer for you...

Any URL that you submit to Yahoo through search submit will from then on only be part of that program. So if you had one of your URLs indexed organically by Yahoo, then you submitted that same URL through Search Submit, it would then be a paid URL that Yahoo will charge you for the traffic.

This means you can track this separately though. You would take the list of the URLs you have submitted, go to your log files, or statistical analysis program and look at all of your traffic that Yahoo refers to your site. Filter that list against the list of your submitted URLs and anything that comes from Yahoo that is not part of the Search Submit list of URLs is true organic traffic. Anything that matches your list of Submitted URLs will therefore be the paid URLs.

If you have any other questions just let me know.

You're saying you can't specify the landing page if you buy a Yahoo SSP result?

You can submit individual URLs, but you can't tag the URL in any way that would allow you to track it like you would do with a Pay Per Click listing.

[AlDugan]

You can put tracking parameters in Yahoo Search Submit listings. That would make things easier. That way, you could easily tell the difference between the urls you submitted and are paying for vs. the urls that Yahoo may find on their own. But like Joe said, most of your naturally crawled urls will be replaced entirely with the pages you submit and pay for.

Before going through all of this though, are you sure you need the search submit program? IMO, its a waste of money, especially if your site is already SEO friendly and has no problems being crawled. But if your site is having problems being crawled, you'd be better off fixing that than spending time and money on Search Submit.

[smc_online]

To add to Al's suggestion, consider using Yahoo Site Explorer to determine the depth and visibility of your site's pages in Yahoo's index.

[Srvwiz]

Great replies here - thanks - for the favor...

atleast now I can do bit more research to get the idea of how things are progressing....

Sv