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Posted 09 February 2007 - 02:49 PM
Posted 09 February 2007 - 04:10 PM
A better idea would be to put that text on your alt tag of your logo which appears on every page of your site. However it will probably help you to make sure that your link to your home page is the same on all the pages of your site. For example.
make sure they are all the same.. I personally prefer http://www.domain.com/
Posted 09 February 2007 - 08:32 PM
Yes, it will.
Posted 10 February 2007 - 04:45 AM
Posted 10 February 2007 - 08:43 AM
Normally it's not a problem since servers will usually normalize those two automatically for you. That said, it's a really good idea to be as consistent as possible in how you link to your pages.
As to the other question, there is a theory out there (unproven, but it makes sense) that the engines may simply disregard multiple links from one page to another page. Meaning only the first one may be seen as a real link. Nobody outside of the search engines can tell you if this is the case or not, but it does make some sense.
Given this theory it would make sense to have the first link to your home page be the one that includes your anchor text, rather than having it in the 2nd or 3rd link back to the home page. That's where using an image link can come in quite handy.
Posted 12 February 2007 - 01:11 PM
Google specifically states that they "normalize" multiple links to the same destination (from the same page). They have not defined normalization.
Normalization could mean 1 of 2 things:
1) You toss out every link after the first
2) You treat all links as if they are one link
You can test for what happens with each search engine by pointing to a page with two unique sets of anchor text. If all the unique text is associated with the destination page, then you know the search engine treats multiple links on a page as if they are one link.
Generally speaking, I usually recommend that people have their Web pages link to the root URL with the most relevant keywords for the main index (which is usually the company name, or the Web site name, etc.). In practice, it's a matter of what you're comfortable showing to your visitors. Yes, the internal links can boost the value of your pages for specific keywords, but keep in mind that once you get people to find your site you need to make sure they can (and feel compelled to) use it.
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