I am having my company site redesigned. My web designer tells me the following about DTR, but I am wondering whether this is legit or not in the eyes of the search engines. Can someone technical
confirm / refute this?
This is what my designer told me:
All of the images that you see on the site, except for the logo, will be what are called background images. They will then have text laid over top of them and this text will just be made transparent. So when a search engine comes to the site, it will completely ignore the background images and just read through all of the text. The FREE Trial badge, the navigation, the blurb, these will all be recognized as text. Now with the special font for the headlines, that will in fact render as an image but it's a method called DTR (Dynamic Text Replacement) which is one of two widely used methods for creating text using fonts that aren't web safe. Basically, what happens is your page loads completely and then a PHP file looks for any text that has a special piece of code attached to it and then it takes that text and creates an image out of it. But in the code itself, their are no images, and you're left with just the text. Search engines see it as just text, too.
None of this is meant to "trick" search engines in any way and it's all 100% Web standards. It's just creative ways designers and developers have come up with to make websites look better.
I chose this guy from a wide field of designers and he certainly seems to have a very good rep, so I am inclined to believe him when he says this is 100% standards compliant, I just don't know how much he knows about SEO and I would like a second opinion from a third party.