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Site Review For The Purr Company
Posted 08 March 2007 - 08:02 AM
What I would do is dress up your menu and the newsletter boxes with more fancy borders in line with the style of your logos.
Watch the while space around your elements as some of the boxes are almost touching like 'see also' and 'cat stories'.
Posted 09 March 2007 - 02:05 PM
Good clear product descriptions and buckets of stories/humour/information for the serious cat lover.
If I may venture two comments..
1. I tend to agree with Scottie that anyone glancing at the home page might think that Purr is your only product.
2. When I tried the links (bottom of the home page) to 'Cat Stories and Articles' and 'Cat Picture Gallery' they didn't work. All I got was a blank screen. Hitting the back button in IE had me thrown off the site and in Firefox I got returned to the home page.
I'm not going to show my wife your site or you'll probably be able to retire young.
Posted 07 April 2007 - 06:09 AM
the site cud b better thn this..
Posted 07 April 2007 - 06:15 AM
Posted 15 June 2007 - 08:23 AM
Some of you will already know some of the history as I've been hanging around here for a while, but I'll give a brief synopsis for clarity.
In 2005 we set up a website to support our eBay activites, and a very fine job the site did too. We made the site SE friendly, researched keywords and based new content around the most relevant/least competetive and all was going well, picking up new links and more traffic all the time.
Leading up to in March 06 we were ranking pretty well for a good number of phrases, which were bringing in respectable numbers of visitors and generating respectable numbers of conversions. Month on month our SE traffic was growing by about 8-10% and we decided the website had outgrown it's original purpose of supporting our eBay activities and needed to become an entity in it's own right. This is where the problems started!
We bought a new domain (to reflect our business name rather than our eBay user ID) and built some new parts to the site to give the visitors more to see. We added shopping facilities and expanded our range of products. We did a complete overhaul of the design, retaining pretty much all of the original content but incorporating all the new stuff too. I set up 301's on all of the old pages on the old domain, arguably a mistake considering aging delay issues, but this was 15 months ago now so all of that should have passed.
Within a few weeks traffic nosedived. After a couple of months, things with Yahoo and MSN returned as they were before - i.e. a meager but steady stream of traffic, but google sent us virtually nothing.
Things improved over the following months with Yahoo, and marginally with Goolge and MSN but nothing major happened.
We waited patiently for the aging delay to end, expecting significant improvements as none of the original content had changed and (we felt) other factors should only have been beneficial in the long term, but nothing happened, and it still hasn't. We're lucky if Google approaches 200 visitors a month right now and if we were one of those companies that relies on its search engine traffic we'd have gone out of business by now.
We've continued to promote the site, adding good content, garnering for links (albeit with some limited success), [url=http://www.highrankings.com/forum/index.php?showforum=21]Submitting to Directories[/url], looking for potential blockages and removing them where possible, but other than neglegable fluctuations our SE traffic/rankings haven't improved for months.
I'm coming to the conclusion that Google just hates us, but I the only evidence I can find for that is the complete lack of reaction to everything and anything we do to try and improve things.
Can anyone make any suggestions about why this may or may not be the case and what we can do about it? I always avoid the black hat stuff and put a lot of effort into making a site worthy of our visitors attention, but as it stands the last 15 months of work on the site has been a total waste of my time. I'm seriously considering moving the site back to it's supportive role and concentrating on things that actually have some kind of result.
Oh yeah, forgot to say, virtually every page of the site is indexed, but all bar a handful of pages are in the supplementals
Thanks for the input
Posted 15 June 2007 - 09:19 AM
tracert on both sites couldn't resolve the domain names.
Posted 15 June 2007 - 09:58 AM
Posted 16 June 2007 - 05:38 AM
Posted 17 June 2007 - 06:28 AM
The title on your home page (which might be your only page with external links) is simply 'The Purr Company'.
Presumably, this tells the SEs nothing about your site.
Shouldn't you be including a few keywords like 'cat toys' in the title related to your home page content ?
Posted 19 June 2007 - 01:34 PM
Posted 19 June 2007 - 02:14 PM
There are many good reasons for cleaning up code, but concerns about code-to-text ratio for the SEs is not one of them.
Edited by torka, 20 June 2007 - 09:39 AM.
edit to clarify source of second quote
Posted 19 June 2007 - 06:17 PM
Huh? That's simply untrue.
Posted 20 June 2007 - 07:19 AM
Re: 301s - I'm not totally clear on the differentiation you're making there, but I 301-ed each individual page including the index, and 404-ed any nonexistent pages to the new domain.
I was under the impression that 301s work for users, bookmarks, google, whatever - not sure I've heard about internal pages (I'm assuming you mean pages other than the index) being treated differently than any other. I did get a little confused by the whole 301/302 issue at the time and I now know I could have handled it better, but either way I think that ship has sailed, for good or bad.
Anyway, I'm always interested to know as much as possible about these rules and their quirks, can you clarify or point me to some more info about this?
Re: link building, I agree totally. I've had a few lateral ideas and have started to put them in place, already got a couple of links out of it too so fingers crossed it will continue to work and will be a good way forward.
Posted 20 June 2007 - 09:44 AM
Of course, you do want to try to get any links that point to old nonexistent URLs changed to point to the appropriate new page if possible, but as long as you have a 301 in place, you don't need to sweat those that you can't get changed for whatever reason.
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