QUOTE(JamesDean @ Jan 25 2007, 05:41 PM)
Because all of the hype around getting free listings in google and thats all some people know get all of this money coming in and dont comprehend that some day it will be gone.
Then they've been reading some suck ass advice. We never say that here... you'll never find that in Jill's newsletter or on any of the many sites that the moderators run.
If you don't
know better in your heart of hearts, that you shouldn't rely on something you have no control over to pay your bills, then you deserve to be run out of business. If you've followed the "get rich quick and never pay a dime" sales letter spiels, then you've been taken in and haven't used your common sense. (I believe most people DO know better, but prefer to blame big bad G who's still making money.)
I'm sorry it seems harsh to you, but business isn't about feeling sorry for people who expect a free ride.
Instead of hashing it all out again about poor mom and pop who, instead of being thankful for all the free business they've received decide to complain to the world that Google is out to get them, please read the epic thread:
Is Google Wrong to Make Changes that Affect Small BusinessesHere's a little moral from that long thread in case you don't want to read it all (but it's well worth a read):
QUOTE(Scottie @ Nov 20 2005, 06:34 PM)
Google didn't ask people to depend on their results for their income. Have you ever read
Thidwick the Big Hearted Moose?
QUOTE
Thidwick was a kind moose who hung out happily, enjoying a good amount of individual freedom, I might add, with a bunch of other moose on Lake Winna-Bango. In the beginning of the story, in the typical Seuss fashion, the moose are lunching and munching on moose-moss one day, when a bug invites himself onto the big-hearted moose's antlers for a free ride. Thidwick is happy to share.
But after the bug takes a seat, a spider jumps on. Then a bird makes a nest, marries the next day, and then tells his wife's uncle, the woodpecker, to come aboard. The uncle calls in a squirrel, saying:
This big-hearted moose runs a public hotel!
Bring your nuts! Bring your wife! Bring your children as well!
The best part, they agree, is that life in Thidwick's antlers is totally free.
Eventually Thidwick has a veritable zoo in his horns--including a fox, a bobcat, a turtle, a big bear and fleas and bees--riding along gratis and demanding their rights. The greedy "guests" are so annoying that the other moose kick Thidwick out of the herd.
When migration to the south shore of Winna-Bango begins, the moochers in Thidwick's horns take over and insist that he has "no right" to move their home. To be fair, they explain, they will vote. Thidwick loses out to the majority, and the poor moose is left starving and freezing.
When Thidwick finds himself in the crosshairs of some big guns who want his head for the Harvard Club wall, he lopes ever so slowly with 500 pounds of freeloaders on his head, a clear emblem for the weight of the welfare state. But just when it looks like curtains for our hero, we find out that it's the time of year to shed antlers. So Thidwick tosses his horns, full of his "guests," who are then caught by the hunters and stuffed for the wall.
Thidwick had to do what he had to do to survive, and all the hangers-on were most unhappy with him... they would rather have seen him dead than have him mess up the home they had decided create in his antlers.
To tell Google they "have to think of the impact on the sites that depend on them" every time they need to update their index or change ranking factors would certainly kill them as fast as the hunters (translate as "Yahoo and MSN") would have taken down Thidwick. And the freeloaders would still complain! How dare you not send me the customers you used to send me?
Change "hunters" to "spammers and crappy sites" as well as competing search engines and it all fits pretty well.
Google makes changes that improve Google. Their job is not to make sure your business stays afloat. That's your job.
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