QUOTE(Jeri2012 @ Jan 22 2007, 02:29 AM)
I'm still going around on the misspellings and gray font, and I wanted to be sure that these issues were being noted, because I think they're important. I found a site - huge life insurance company - that uses the same color font, at the bottom of their page, right after their "Legal Disclaimer." Now, I've seen that font color in many places before, and I can state definitely that this site not only didn't get deindexed for using it but they are THE site that pops up if you type "life insurance" directly into your browser, bypassing the search engines. So the use of gray font is a moot point, as far as I am concerned.
Using grey text isn't likely to get anybody banned, and there's certainly no rule out there that says that a certain color automatically equals spam. One thing to keep in mind, however, is that gigantic companies tend to get away with a lot more than Joe Webmaster. Think of it this way: if you're searching for the site of the Coca-Cola Company, and the site of the Coca-Cola Company doesn't come up, that reflects pretty badly on the search engine you're using. Some sites, no matter how badly they're optimized and whatever they may be doing, are so relevant for a given search that the search engines simply have to list them.
That being said, it's up to the search engine to determine that a given string of text is so hard to read that it's a conscious attempt at spamming. It's up to you to use text that's visible enough that the search engine won't come to that conclusion, whatever your true intentions might be.
As concerns the misspellings, well I've seen entire pages on university sites devoted to discussing misspellings, and their site is not deindexed, so that has to be another myth. Having them listed all in a row also doesn't get you deindexed, because I've also come across a site that not only has its domain name spelled wrong (a variant of "google") but it has a list in the same manner as I was using of other variants of google. In fact, the whole site could be categorized as SPLOG, because its a blogger site that hasn't even been updated since 12/05, and it's got little other than misspellings of google on it. And there it is, sitting pretty in the index.
The only thing left is whether or not comma delineated lists flag Google, and I haven't come across any in my recent research, but I'd suspect there are plenty out there.
Misspellings and lists, as long as they're visible, aren't automatically spam, but I think what's important to keep in mind is that they look just terrible. Do you really want a page that basically says to the user, "you got here because you can't spell"? Besides, the engines are getting better at catching those mistakes and offering users corrected results. Try searching for koca cola
. Not everyone is going to click the correction, but I just don't think it's worth your while to optimize for, or even use, misspellings on your pages, unless you know for sure that it's a very very common misspelling, and even then I'd be worried about sending the wrong message to my readers.