Are you a Google Analytics enthusiast?
More SEO Content
Do Press Releases Provide Good Links?
Posted 15 January 2007 - 04:14 PM
A legit press release can get you written up by reporters, or editors/sites may subsequently choose to link to your site. But the actual content of the press release itself doesnít directly affect a site. For example, those hyperlinks donít help [the web site in the press release] in Google.
So submitting online press releases won't help rankings in Google. How about the other search engines? Does anyone know?
Posted 15 January 2007 - 04:33 PM
Posted 15 January 2007 - 07:25 PM
I'll still distribute the occasional release through the services, but I don't stop at that. I keep an eye out for who has picked up the release and try to contact them --with a Thank You letter and also an email-- to start building the personal relationship. Many times I find they give me good ideas of related stuff to write about.
Posted 15 January 2007 - 08:59 PM
As with all things in business, it isn't WHAT you know but WHO you know, and getting real press to be seen by real people has by far the greatest value.
As an example, a client of mine was mentioned on teh nightly current affairs program, and the next morning at 9.30 a.m., they had so much traffic their server crashed - and the current affairs site didn't even link to them, they just mentioned them.
Posted 16 January 2007 - 02:39 PM
If you want media attention, direct contact works better than a PR distribution service, but you may just need to work with a publicity and public relations specialist.
If you want people to read your content in news feeds, then PR distribution services can do that for you, but they are raising their minimum standards and becoming more discriminating. As Jonathan pointed out, they crossed the spam threshold a long time ago and those services that want to be taken seriously are starting to require people to put some value into their content.
Pay-for-distribution may not guarantee quality of content, but it at least gets rid of most (if not all) robot-generated muck and makes most people think a little harder before submitting their press releases.
Posted 17 January 2007 - 02:43 PM
Posted 17 January 2007 - 02:53 PM
The only links the engines care about are those that are a vote saying "this site is good, check it out." Anything else will be suspect.
Posted 17 January 2007 - 03:07 PM
The point is that trusted or trustworthy links are no longer as easy to get as they once were.
Posted 18 January 2007 - 11:25 AM
Posted 18 January 2007 - 03:21 PM
There's no way their algorithm is distinguishing between PR links and "natural" links right now. Maybe they will at some point (doubtful), but I'm still getting plenty of links from PRs.
Posted 18 January 2007 - 03:38 PM
Nope. But they do know the difference between high quality links and low quality ones.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users