27 replies to this topic

[glengara]

Been trawling through some of the recent releases on PRWEB and noted how "dry" most of the headlines are, would a catchy headline not work equally well on Journos?

[Jill]

That's prolly cuz most PRWEB releases are written by SEOs not copywriters as they should be.

[Randy]

No catchy headlines wouldn't work just as well.

They would work better.

[Tom Philo]

In the newspaper field there are SPECIALISTS whose job is to ONLY write headlines. Each newspaper does the headline for any article that they pick up off the "wires."

You really have to think differently when writing a headline versus writing the press release - as was pointed out - most people cannot do both.

Example: Federal Reserve Bank decision on interest rates in Dec (which one would get you to read it)

Feds Hold Rate After December Meeting

Feds Grinch Christmas Again

- the idea is to get the base message acrross AND hook you into reading more.

[qwerty]

I'm just noticing this thread now, some seven hours after it was started. Must be because its title didn't exactly grab my attention

[Connie]

Personally I think Headlines or Titles are important. They should be catchy. If the headline does not grab the readers attention, they won't read what you have to say.

On the other hand, you need to deliver good content with that catchy title. Otherwise your reader will be disappointed.

[roxyyo]

That's a good point, qwerty, every time we write forum posts we should be thinking more about headline writing if we want people to notice, read and leave thoughtful comments on our threads.

[glengara]

*- the idea is to get the base message across AND hook you into reading more.*

My original thought, wasn't so sure about it after my trawl, assumed jounos preferred a "dry" headline so they could "spice it up" themselves :-)

I'll probably try for something in between, Qwerty missing near recent crop circles...

[Jill]

Threadwatch tends to use some pretty powerful headlines for their posts, but a lot of people have been annoyed by them because the headlines are often more interesting than the posts.

[Scottie]

So, is Qwerty OK? Is he being probed by the aliens? Should we call the X-files?

Oh wait... this thread is about headlines? I feel so... so... used.

[glengara]

Hey Taphilo, is that an ME109 you're sitting in or a Heinkel three-wheeler?

[Tom Philo]

Spanish Version of the Bf 109G2 - the HA 1112, it is the one they have at Tillamook Air Museum on the Oregon Coast. The Merlin cylinder heads block even more of your front view than the DB-605. Very tight fit with the canopy closed!

Oregon has in it the largest flyable air defense force in the US - only caveat is that all the planes and blimps are from WW II! Add in Seattle, Olympic and Paul Allen's aircraft puts the Pacific NW at 300 flyable interceptors - and bombers. Lots more than the 16 planes the Air Force has stationed in the same area.

[qwerty]

Offtopic

I always thought it was a Zamboni

[glengara]

*The Merlin cylinder heads..*

Post war mix'n'match job lot from the Brits then?

[Tom Philo]

Nope, the Spanish had a license to build the 109 from Messerschmitt which was still valid after the war. But they could not purchase the DB 605 engines anymore - that company never negociated a license to have them built in Spain - Spain just purchased the engines from Germany as needed.
So after the war Spain started buying Merlins from England to put into the 109 - that way they did not have to negociate with another airplane manufacturer the rights to build the plane or to purchase planes at a higher cost than building them in-house. They stopped production in 1962. Phased them out in 65 - reason why there were so many around to be used in 1968 during the filming of Battle of Britain.