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"google Likes Sites That Have More Pages"
Posted 04 January 2007 - 09:55 AM
Posted 04 January 2007 - 11:20 AM
As for the concept of 'long-tail' searches, it's definitely very relevant for some sites. I'm working on a car site that advertises new and used car for sale, and also new cars on contract hire/lease. That's over 40 manufacturers, with all the models and derivatives for each make, being sold through the different sections. That's a lot of different cars, and a lot of different searches you want to be found for.
We find that about 80% of our search engine traffic comes through search phrases that are unique phrases - i.e. only one person has ever come to the site using that particular search term. Of course, we are optmising the site so that the more generic searches such as 'used cars' brings in traffic, but it's the long tail searches that brings in the good traffic for us. This is the stuff that has a higher conversion rate, as usually the visitor knows what they're looking for. Without a large site with thousands of pages, we wouldn't be able to pull in all these potential customers. It does provide other headaches though and it's certainly a challenge!
Posted 04 January 2007 - 12:03 PM
If I had to guess, the advice was probably meant more those those who are only optimizing for 5-10 main phrases and that's it. So many fall into that trap it seems. You simply can't work hundreds and hundreds of phrases into a three page web site. So of course takes more pages.
In that sense it's not bad advice, even though technically it's wrong to say Google prefers larger sites.
Posted 04 January 2007 - 01:19 PM
I just don't see how this is a winning (or losing) situation. What am I missing?
Posted 04 January 2007 - 01:29 PM
Then again, if widget customers are strict widget aficionados, they may appreciate a site that carries widgets and only widgets.
Sticking something on another domain does send a message, I think. Leaving out whether it's good or bad for ranking, I'd say that you'd need to have a really good reason to tell the user that certain content belongs elsewhere.
Posted 04 January 2007 - 04:19 PM
As a contrived example, I went to Fandango, clicked on "Codename: The Cleaner" and then Trailers. If I hadn't been trying to find an example I'd never have realized that the trailer shows in an ifilm window because it's branded with Fandango logos everywhere. I know, it's not a great example but MOST places have a master domain name for all their stuff. I'm just not sure it matters at all to the "casual surfer" or potential customers.
Now, if you want to talk ease of maintenance then I'm right there with one-domain!
Posted 04 January 2007 - 10:59 PM
Not necessarily. I have pages that deep which are well indexed and rank well in competitive expressions. External linkage can help promote deep content just as well as internal linkage.
Posted 05 January 2007 - 03:55 AM
I'm not saying it's impossible, but if you put 10,000 pages of your site 5 clicks away from your homepage, you're going to have to work harder to get those spidered regularly and ranking well for more competitive searches - especially if you're trying to rank well for a wide range of searches.
Of course deep links do help, considerably - and this is where I've actually seen a benefit from links with a decent PageRank (I know that will upset some). But it also makes sense to ensure your site has a flatter structure - particularly if you are still working on building the links you need.
Posted 05 January 2007 - 11:16 AM
Posted 05 January 2007 - 12:34 PM
Isn't how "deep" the navigation goes a function of how easily crawlable your navigation and site map is?
Posted 05 January 2007 - 03:16 PM
I would say the degree of difficulty is relevant to the number of resources you have at your disposal. I don't usually have a problem with getting deep content crawled when I think about it.
All that said, the more frequently your inbound links are crawled, the more they help. And Internal PageRank does indeed -- supposedly -- drive that.
I agree that flat is good, but when you have 1,000 pages of content, some sort of tiered structure is almost mandatory.
Posted 05 January 2007 - 03:45 PM
I think it makes sense to structure a site in a similar way, and while that doesn't mean that it's always best to structure the site's navigation that way, I'd say the general idea is a sound one. If you sell clothing, is it really necessary for every page on the site to link to the page about 25cm flat white shoelaces? Is that page as important, relative to the entire site, as the main footwear page?
Posted 05 January 2007 - 04:23 PM
Posted 07 January 2007 - 08:58 PM
Number of inbound links doesn't have any impact on actual ranking, huh?
Posted 07 January 2007 - 10:46 PM
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