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Trade Off Between Company And Search Term In Title
Posted 29 December 2006 - 11:58 AM
This leaves us with 2 objectives for the Title Tag, an attractive SERPS display and scoring considerations.
In most cases where suitable, I favour:
Product or Service from Company Name at/in Geographic qualifier.
If another page then throws up a simmilar Title because of it'd copy content, I might perm it to:
Company Name for Product or Service in/at Geographic Qualifier.
and so on.
One other thing, I try to keep punctuation out of Title Tags. This dates back to the old days when AltaVista ruled the roost and we wera all convinced that the comma acted as an endstop in the Title Tag. Probably not an issue anymore, but ...............
Posted 29 December 2006 - 01:08 PM
Not an issue. I don't believe it ever was, even in AV.
Whether you use commas or any other punctuation in your Titles is really just a personal preference as they appear to be ignored by all the major search engines. I personally like dashes, but commas are fine, as are pipes like this |
Posted 02 January 2007 - 12:32 PM
1) Tell the SEs what the page is about
2) Generate traffic by appealing for clicks
Do not focus only on the first issue. The user has just entered 'brown shoes' in the search bar. When the SERP is ready, 'brown shoes' is still in the box of the searchers mind. If your title and the searcher are in sync you are in a good click position.
If your company is not a strong brand for brown shoes already then focus on the brow shoes by putting in the start of the title.
SERPs are not the place for branding and story telling. This kind of things happens on the web site. The title is not read by any user using Windows when they first are visitng your pages (the title is more prominent on MacOS browsers). The HTML title is for you to use in SEO to capture the user.
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