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Trade Off Between Company And Search Term In Title
Posted 25 December 2006 - 12:47 PM
Posted 25 December 2006 - 12:50 PM
Posted 25 December 2006 - 01:24 PM
Posted 25 December 2006 - 03:43 PM
Posted 25 December 2006 - 04:43 PM
But assuming you provide a valuable product/service and want customers and potential customers to remember you, it's important that you get your name out there in a way that will help in that effort. After all, if they remember you, they're going to either bookmark your site, type in your URL, or search on your company name, and that's optimal.
In general, I like to put the company name at the start of the title on pages that are about your company: the home page, about us, contact, etc. For pages that are more about products or services, I push the keywords a bit more.
Posted 25 December 2006 - 06:40 PM
Well my homepage has most links coming in so it's the king for sure.
Now, I've got five keywords, and then my full name.
So it comes up... Brown shoes great Leather Austin -- Joe Blow Shoes -- great shoes all around.
It comes up on searches like this:
Brown shoes great Leather Austin -- Joe Blow S
Now Jill, I'm surprised you say that are you sure? I think, a few SEO's have said there is heavy weight for the first few words, if someone is searching for Brown shoes.
And Brown shoes is the killer search term for my business. And a lot of top competitors start also with Brown shoes. Some do ok with Name first, ... Jim Wright Shoes -- Brown Shoes in Austin.... but most seem to put the shoes first in title.
And, I think, (it's been a year now), that when I put Brown Shoes at beginning my ranking did better for brown shoes.. still.......
I WOULD LOVE, to get the same ranking for Brown Shoes and have it come after my great name, Joe Blow, ie
Joe Blow Shoes -- Brown Shoes...
Looks so much better, as Q states,
So I was happy you said it does not matter, but I'm scared a bit.
Posted 25 December 2006 - 10:07 PM
Posted 26 December 2006 - 02:18 PM
Then do it and see. I don't really like to do what the others are doing either because I feel that the engines don't want more of the same, but want different stuff.
What are you scaredd of? It's not like anything you do has to be permanent. Don't be afraid to try different things. Do it one way on one page and another way on another page. Actually do it the different ways on lots of pages and see if you can make a discernable difference.
My guess is you'll find that all the pages do just about the same, regardless.
Posted 26 December 2006 - 10:01 PM
Posted 27 December 2006 - 12:43 AM
The title is shown in the SERP's- it's what people searching for what you do actually see. It may be that the company name gets more click throughs... or it may be that your descriptive phrase gets more clicks. All you can do is try it and see.
Posted 27 December 2006 - 12:56 AM
Posted 27 December 2006 - 03:33 AM
I usually follow it a bit differently by using only the keywords even in home, contactus, aboutus etc., and found no difference off-late. In fact, I keep changing the titles every now and then and have a slight difference in ranks.
This time I will follow your method of using the company name too in home, contactus, aboutus etc., and see.
Posted 27 December 2006 - 01:18 PM
Of course you can test. Test 2 (or more) different inner pages.
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