Well, he just got a paying web design gig.
I asked him a couple questions about how he planned on going about it, and he had no idea. About anything.
You wouldn't believe how many times in my life I've come across this. And it's not because I know everything (most of the time I'm pretty sure I don't know anything...) but I do research on things, take pride in doing a job as best as I can (otherwise, why do it?) and make sure I hang out with people I can learn from, like everyone here
But it's common to come across people who couldn't be bothered to try to be the best they can be and then offer the best of that back to the community, customers, co-workers, children, spouse, etc. And the part I really hate is that they are often successful (or at least profitable). Sometimes I want to go live in a monestary or something <sigh>
Just don't give up. People do respond well to quality, once they know what to look for. Be careful not to trash talk others (even if they roundly deserve it) but rather focus on what you are doing that makes you the best choice. The smart customers will learn very quickly and the word will spread. The SEO industry is so new no one knows what to look for, or even that there is something TO look for!
Some people have realized this and started the education process: this forum and the ihelpyou one, SEOPros, etc.
Others expound upon being "ethical SEO's". I have mixed feelings about this, since I usually consider anyone who has a need to tell me they are honest as someone who probably isn't But I can certainly agree with the sentiment. I'm in the process of re-vamping my website, and I'll be removing the statements saying I'm ethical and adding instead some guides to choosing a good SEO, which I consider to be a more progressive and less objectional way of accomplishing the same goal.
Go for it! If the ADL site is a reflection on your work then it's clear that you have the ability not only to do the job, but to actually follow through and complete it. No website is ever perfect, but sometimes designers focus so much on the little things that could be improved that they forget they have already created something great! Good Luck!