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Photography, Photographer, Photographers...
Posted 22 December 2006 - 11:41 AM
I try to cover variations of keywords so I use photographer, photography, photographers (all three words) in title tag.
Is that a good / bad practice?
This is what puzzled me.
I am searching website with the key words "______ photographer"
When I do that, I find my website in Google with both photographer AND photography in bold text.
Is that mean Google looks at photographer & photography as a same word?
If that's the case, I am repeating word, that's not recommended, right.
Should I use one word and discard the other?
If so, which word has more "power"?
Any advices would be appreciated.
Thank you very much.
Posted 22 December 2006 - 12:10 PM
Posted 23 December 2006 - 01:04 AM
No, it doesn't necessarily mean that at all (but it could). It simply means that they consider them the same for bolding purposes.
Posted 30 December 2006 - 08:50 PM
It will give more weight to the exact word /words in the search query but MAY and only may return results for the closely related words from the same root. I have manged a Photographers sit for 3 years now and although I see Photograper, Photography and Photograph etc mixed in the SERPS, I have not been able to record enough stable and consistent results to come to any conclusion as to When and Why this happens.
Posted 31 December 2006 - 07:14 PM
Posted 31 December 2006 - 09:20 PM
Look through the SERPS and see how many of the pages returned are more focused on other derivatives from the core word.
For an example a Google Search of Pages From the UK:
"wedding photographer london" Google pages from the UK search.
The top organic result is very much focussed on "Photography"
The Title contains Photography not Photographer.
The visible content shows Photography 6 times and Photographer only twice.
Photography apears in the Heading Tags but Photographer does not.
So although the word photographer was the core of the search term, the top page was something like 3 or 4 times MORE focused on the word Photographer.
I realise this example could be diferent for searches innitiated from outside the UK because of Googles Geographic functions, but this is the area that I look at/from so it is where I see these stemming effects.
You can derive your own similar exercise in your local Google and maybe you will see the same.
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