C'mon Scottie, you know there are benefits to having keywords in your domain name. I understand what you're saying but you make it sound as if there is NO benefit whatsoever.
I am completely serious. I don't believe the words in the domain name help.
I'm not saying you can't try it and if it makes you feel better, then it's all worth it. But I personally have several domains that have nothing to do with the SERP. I have a few that do have keywords in the domain. I haven't seen that the keyword domains get any "edge" over the branded domains.
I've worked with many many sites where the company name was the domain and did not contain keywords. They beat many,many sites with keyworded domains.
Think about this... why would
the search engines want to place a site higher in the rankings because the URL contained the keywords?
Would you rather rank Geico.com or cheap-auto-insurance.com at #1? "buy a pc" returns geek.com, newegg.com, and microsoft.com... not buy-a-pc.com.
Keyworded domain names typically have less trust, IMO, not more. Because so often they were created with the only thought of getting search rankings, not building a real business. I can't see a logical reason for them to consider the domain name when ranking a phrase.
Just my own logic. And if buying a keyword domain makes you feel better, than that's worth the $8 to register it.
Let's put aside whether the engines care about the domain name itself, but many many people link to a site using the domain and/or business name. Those keyword links can help a great deal.
I have yet to see a case where it was worth uprooting an established domain to change from the fredjonescompany.com to we-sell-furniture.com. If you get a lot of sites linking to you using your domain name, yes, it can help as anchor text.
How many links do you see for a typical site where people use the domain name as the anchor text these days? I can't remember the last one I saw, but maybe there are areas where people still do that a lot. And if so, yes, that can help.