- Does it really make sense? I for one have not used anything other than Google since the year 2000. True, I occassionally use a regional search engine for where I stay but it is to seek regional information.
- Is there a "Search Engine of Search Engines" I could use to do efficiently relevant keyword searches on multiple engines to decide which is a good first choice? What I mean is enter keywords as in Google but get results consolidated across a number of engines?
- They suggest that it is better to aim for a 3-5 rank in PPC ads rather than the first two. The argument is that this is both more cost effective and plays better with users who largely click the first link out of curiosity and then move on. Sounds logical again but I prefer to get several views before I act on advice.
- I gather that Google and Yahoo allow PPC displays to be targeted geographically but that Google requires a justification for demanding this service - i.e. in the form of regional relevance. My reason for opting for this would be to (a) better control costs ( target the professional community for our software products whom I know would be more concentrated in urban areas such as London, New York etc. However, that is not quite the same thing as wanting a regional listing for Newcastle because I am selling pizzas there. Will the logic wash with Google et al?
I would much appreciate any help.