Posted 30 November 2006 - 03:30 PM
OK, that's a start but it's not enough.
Are they all English-speaking? Are they concerned about local water quality, food styles, type of accomodation, local health care availability? How old are they? Are they single, married with kids, retired or alternate lifestyle? Are they budget travellers or do they only want the best? Are they looking to invest in foreign vacation property?
There are a hundred questions you still need to ask and answer in order to effectively reach the most profitable segments of that audience.
You can target all of the different styles, but not on one page, or even 10 pages. You may need subdomains, or entirely different domains to speak effectively to each type of person.
If you don't ask yourself who is travelling here and why, you can't create pages that appeal to that type of visitor. A generic site is rarely a great site unless it's the first, the biggest, and the most comprehensive. If you are coming late to the game, you need to find ways to be better.