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Linkbuilding And Pagerank
Posted 26 December 2003 - 05:23 AM
Thanks 2 you all and happy second Xmas day (in Europe we have two)
Posted 26 December 2003 - 08:39 AM
I think software like Arelis and Zeus is ok for searching for link partners- it can speed that process up. But I wouldn't use their automated e-mail function because a) they sometimes "pick up" the wrong address and b) automated link requests are obvious and get trashed not read.
I also wouldn't use their link page creation function unless you change the names of the pages- I believe some of the automatically created pages are not counted by the search engines.
But for research, I think they are fine. Use them to find potentential link partners, then review the site and send a personalized e-mail to the site owner.
If the site doesn't have a links page and doesn't appear to likely to trading links, you could get reported for spamming. (You could get reported for spamming anyway- be aware of that.) Be very careful who you send link requests to and make sure you feel pretty certain that they are open to the suggestion.
Posted 26 December 2003 - 08:41 AM
Thumbrule of linking is, if a questionable site links to you, it is not in your control. You are unlikely to be penalized. But if you recip the link, you can get a penalty.
We have used Arelis in the past, but only to scan and collect back-links database to the competitors. We've found this database a good starting point. Link building is best done by hand.
Better still, if you can follow alternate methods of establishing links, you can get some wonderful one-way links. We have used the following techniques with good success -
1. Write excellent topical articles and offer them to industry sites for free syndication as long as the other site carry a link to your site.
2. Develop good online tools / calculators and licence them free, as long as it carries a link to your site.
3. Issue online press releases (livewire, expensive ~$800 per shot). The release gets picked up by several hundred sites.
4. Write articles as guest for other review sites (with a link to your site)
5. Get listing in local directories / yellow pages
6. Publish articles, expert columns in online publications (or print pubs who translate their print into online editions) - this is close to #1
7. Consider text ads in industry relevant commercial sites.
8. Get your site reviewed by e-zines, online publications.
I'm sure there are several more ways but the above come top of my head.
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