I am looking for someone who can assist me on ppc-engines in USA and UK. It would be of a great help if you could assist me on this.
Below you will find a general briefing.
For this purpose I need a good, efficient company/person who can assist me. The book is a Marketing-Checklist-Manager of 800 pages (with about 500 Marketing-Checklists). I enclosed 2 sample chapters, the contents of the book and a press release. I am also very interested in a partnership/dealership.
The product targetgroup is marketing-, product- and salespeople. Actually everyone who works in the line of marketing should have Marketing-Checklist-Manager Also marketing/sales students and schools very important as a target group. Marketingconsultants, advertentising agencies .. And so on.
At this time the product is sold in Switserland and Germany. The biggest marketing organisation in Germany approved the product and were very enthousistic. The opinion was that the product is very complete and from a high quality standard.
The German website can be found on www.marketing-checkliste.de
For marketing in the USA I am looking for a marketingspecialist who knows my targetgroup-market very well. There are a few things I can do myself, but for the 'real work' I (think I) need the service of a dedicated specialist.
Things I need:
- Target group traffic (there is a lot to buy, I can do this myself)
- Quality e-mailmarketing campaigns
- Affiliate program (i need to setup one and join a few networks, pps, ppl)
- Join Newsletters with advertising
- Viral marketing campaign.
- Press Releases (I just bought Media Magnet)
- Google Adwords, Overture campaign and other PPC engines
- Finding target phrases (I have about 10.000)
- Review of the written copy (website will be ready within a few weeks)
- Finding out where my affluent potential customers are and getting them
- A possible print exposure
- A possible offline pr-campaign
- A possible Direct Mail campaign
- A possible Telemarketing campaign
- Joint promotion with (online) marketing & sales magazines to give them free-checkliste in exchange
for traffic.
- Get Marketing Checklist Manager in (online) bookstores
The SEO thing has already been done. We have about 10.000 SEO pages ready with internal linking (Google Spamfree). All pages have original content. I also have arrangements to handle Google & Overture PPC, but these things can also be done by your company.
Online I can do a lot of things myself. Such as PPC, SEO and E-mailmarketing. I also bought Media Magnet to inform the press. A lot of thing I can't do from Europe (such as finding reliable affiliatesystems/e-mailmarketing lists). But I think it is good to work together. I myself am a European Marketeer. I work in a top marketingsegment where I run a budget of about 60 milion dollars. So I how marketing works, but I don't know the US details.
I would like to know what you can do for me. What would you do to promote the product, what would be your first steps, your second, third and fourth.
I would also like to know on conditions you would like to work for me. Are you willing to be payed based on the profits/turnover I make with Marketing Checklisten Manager (or a combination of a fixed fee and flexible fee of flexible fee only). My main target is selling the book/cd. The European price is USD 140,- at this time, but can be adapted to US and UK markets.
My target is selling at least 5.000 Marketing-Checklist-Managers in USA, 1.000 in UK. En about 1.000 in Canada, Australia and so on .....
Our site (based on [http://www.marketing-checkliste.de] will be ready in 4-6 weeks.
If you have any questions, please ask.
Kind Regards,
Richard van Hooijdonk
Editor Marketing Checklist Manager
Switserland, Europa
richard@vanhooijdonk.com
Edited by Jill, 30 December 2003 - 01:42 AM.
