Is this site completed or under construction? - It is completed.
How long has the site been up?
The URL is almost 2 years old. But I really started working on it last February, and I didn't start marketing it until last June.
Do you have incoming links?
I have hundreds of on-topic reciprocal back links. As well as hundreds of one-way links to my site. Some I asked for, and some I didn't.
I've written about 8 - 10 hypnosis & NLP articles that have been published on literally hundreds of other web sites. While the titles are well indexed in all of the search engines, my url in those articles doesn't seem to be indexed that well.
I'm marketing for one-way back links from hypnosis and NLP blogs by offering a free e-copy of one of my published NLP books (hardcopy has sold for up to $35.00). I ask them to put up a link to this resource for their readers. The goal is to have the PR flow back into the site from this deep link.
I also ask the people who download the e-book, that if they like the book, to please put up a link to my site that I supply to them. I had a php program written that holds an unlimited number of links with link text and description variations. Each time that page is opened, it rotates through the list of available links, so that there are many, many different variations of links pointing to my site. Presently I have put about 40 different versions into it's database.
I started writing to colleges and universities last week to ask them to provide a link to this free resource for their psychology students. (It's too early to tell on this one.)
I'm listed in Yahoo Directory, and about 30 other excellent directories. I didn't scrimp on the $$ here.
DO YOU WANT YOUR CODE REVIEWED FOR CORRECTIONS?
MY MAIN KEYWORDS ARE:
weight loss hypnosis, lose weight hypnosis, quit smoking hypnosis, stop smoking hypnosis.
I'm actually ranking fairly well on MSN, with some first page listings. I'm beginning to rank on Yahoo, with some listing between # 14 & # 60, though they only rank my index.html page. They do show over 100 of my pages in their index.
Google has been brutal. They rank me well for an unpopular keyword, "appetite hypnosis," but even at that I get more traffic from them than from Yahoo & MSN combined. But Google has totally filtered me out of any and all of the good keyword phrases. Based on their link command, they recognized my first back link last August 16, 2006. They now show 31 back links, and they have 199 of my pages in their index.
I do not get nearly enough visitors to my site. But about 20% - 25% return. My conversion rate is very low: about 1/2%. That would be okay if I had 500 or 1000 visitors a day. But it doesn't cut it with fewer than 100 daily visitors.
Most visitors look at between 3 and 4 pages of the site.
Who is your target audience? Think about:
Gender - Both male and female
Nationality - any English speaking
Age Range - 35 to 65
Income/Education level - nominal income level, average to above average education
Basically looking for anyone with a bad habit or addiction that they want to eliminate.
Why is your site different from sites selling/offering similar info/goods/services? Why will someone want to do business you?
While all other sites offer only audio based hypnosis, and it is Traditional Hypnosis at that (based on commands or post-hypnotic suggestions which are not very effective), my site offers the only patented version of Video hypnosis available, in addition to more modern and effective methods of audio hypnosis which do not rely on post-hypnotic commands or suggestions.
Please approach the site more from a civilian customer's point of view rather than from someone who is more aware of SEO. In other words, what sells you, and what doesn't.
I sell recorded hypnosis and NLP programs. Appetite control and smoke cessation are my main programs. But please pick out topics that you might actually be interested in purchasing for your own use, and let me know what sells you, and what repels you. (Hey, that rhymes!)
My titles have several things going for them that no one else's does, as mentioned ablve. Hopefully my copy makes what the differences are clear to you. If not, then I am missing the mark and I need to know where.
HOW IMPORTANT IS USABILITY?
It is very important for users to be able to find what they are looking for.
WHAT IS THE PURPOSE OF THE SITE? (inform, sell, online community, support B&M business, contact info only, etc)
The purpose of the site is to sell hypnosis recordings, as well as provide a fair amount of free educational type content.
Do you want design suggestions?
Okay, so please take a look and please be specific with your suggestions. Thanks in advance.
Edited by alan, 13 November 2006 - 07:17 PM.