QUOTE
This is a metric every ecommerce site should be watching intently.
...and far too few do, in my experience.
Just my opinion, but optimizing conversions is going to be every bit as big if not bigger than SEO once people start to realize the positive impact it can have. The really fun part is it's much, much easier to measure relative success, for both the webmaster and whoever they hire to help them improve conversions.
