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Site Has Just Been Seod And 40% Traffic Is Down
Posted 03 November 2006 - 11:59 AM
Posted 03 November 2006 - 12:00 PM
Posted 03 November 2006 - 12:20 PM
Posted 03 November 2006 - 12:29 PM
Is there an excellent reason the (page) names or directory structure have been changed? If so, then this was expected?
This should have been explained and expected if these type changes were to be made, and Jill is right on, this in itself, is not SEO. I can't say whether it is even good seo without knowing the reasons...was it a redo? - or a new site?
Many people can learn from this mistake... if you care to call it that -
Aha! - sounds like you have to wait for all the new content pages to replace the rankings of your old pages... yep, six weeks maybe.
Posted 03 November 2006 - 12:31 PM
Posted 03 November 2006 - 12:37 PM
Posted 03 November 2006 - 12:42 PM
Posted 03 November 2006 - 12:45 PM
Posted 03 November 2006 - 12:52 PM
If the structure and filenames changed, yup it's going to have a negative effect for awhile.
As a very general rule, I allow 4-6 weeks for the new URLs to be indexed and 4-6 months for the 301's to have their full effect of transferring link popularity from the old pages to the new ones.
Posted 03 November 2006 - 07:33 PM
SEO does often produce less traffic. But that's okay because non-seo'd sites often bring in UNtargeted traffic. The idea is to bring in more targeted traffic, and it doesn't matter if you lose a ton of untargeted stuff.
But, I think the urls changing is probably your problem in this case. It sure is a shame your "SEO" company didn't warn you first. (And that they changed the URL to begin with.)
Posted 15 November 2006 - 03:01 PM
[Merged this into your existing thread on the same topic. Please don't start new threads as people need to see the past responses in order to provide you with the help you seek. - Jill]
Edited by Jill, 15 November 2006 - 07:01 PM.
Posted 15 November 2006 - 03:11 PM
If you were getting a lot of untargeted traffic (i.e. people who weren't really looking for what you have to offer) and the SEO firm optimized your site so it better targets truly relevant terms, then your overall traffic might drop. In this case, though, you should see an increase in your conversion rate and potentially higher gross sales despite the lower overall traffic.
If part of their optimization process included changing your page addresses (URLs) and/or significant changes in your on-page content, that could also cause a temporary drop in rankings and traffic while the search engines sort out the effects of what was done. Typically, if this is done correctly and well, the drop is only temporary and the site bounces back to better than it was before.
Of course, if their optimization was poorly executed, you could simpy see traffic loss due to shoddy work on their part.
Whether the drop in traffic is a matter of concern or not is a function of what exactly they did to "optimize" your site.
Posted 15 November 2006 - 03:22 PM
Does that mean that the company we used should have known this? I seem to think they should have.
Posted 15 November 2006 - 03:45 PM
Posted 15 November 2006 - 07:02 PM
Is there a new twist beyond what we've already discussed on page 1 of this thread?
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