Are you a Google Analytics enthusiast?
More SEO Content
Posted 20 October 2006 - 01:04 PM
Posted 20 October 2006 - 02:07 PM
I think the first two can be done with one good service.
Posted 21 October 2006 - 08:23 AM
Posted 21 October 2006 - 09:35 AM
Posted 21 October 2006 - 04:27 PM
I've found that the online press release services have been so overwhelmed with PR spam that they are essentially useless. The best results are obtained by generating a custom list of journalists and bloggers who are actually interested in your news. You want to develop relationships and send them stories. You may even want to offer an excluse to one outlet so they can scoop the story.
Posted 22 October 2006 - 12:23 AM
Few more little tips to help you out ...
Submit to a specific person whenever possible. The subject line (if an email) or headline (if an online submission) is super important and mustn't look like spam.
Make sure you get right to the point in your first paragraph. The rest of the release should support this, and be short, credible, and useful/compelling.
I submitted a press release once to a handful of the online PR sites (yes, the "free" ones, although I paid a paltry sum for a bit higher exposure on a couple of them). Somehow it ended up on Canada Newswire and the Globe and Mail noticed the story ... I got some good coverage out of it in the end.
The other benefit of submitting to a few online sites is that your story can come up in the SERPs for that particular subject matter. And if the person reading the release likes what you had to say or how you said it, he may turn into an interested prospect and call you.
Lots of reasons to write press releases though. Not so much the "PR" value of the links as the kind of traffic those links can possibly bring to your site.
Posted 22 October 2006 - 02:21 AM
Good point Jonathan, that's why PR Web is no longer doing the free press releases. I would at least do a paid $80 one with them and also do some free ones. Like Karri said you never know who's gonna pick it up. I think the biggest problem is when a press release reads like a marketing brochure.
Is it truly newsworthy or has your company just added another product? Think about how it can solve a problem or help in ways other than another ad for your company and don't forget to "optimize" it.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users