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Looksmart Records One-billionth Paid Click


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6 replies to this topic

#1 robertclough

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Posted 24 July 2003 - 05:19 PM

http://www.prnewswir...01988338&EDATE=

LookSmart today announced that it has delivered its one-billionth paid introduction, making it the first paid search inclusion provider to reach this milestone.

#2 Jill

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Posted 24 July 2003 - 05:56 PM

Is that press release saying that LookSmart listings have had more clicks than Overture Listings or Google AdWord listings?

If so, I find that really hard to believe.

Or is it saying something else?

Jill

#3 Scottie

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Posted 24 July 2003 - 07:12 PM

LOL- who keeps track of the clicks? :nerd: Maybe Look$mart is the only one counting...

#4 Matt B

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Posted 24 July 2003 - 07:50 PM

Is that press release saying that LookSmart listings have had more clicks than Overture Listings or Google AdWord listings? 

If so, I find that really hard to believe.

Maybe the way they are counting them . . .

#5 Haystack

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Posted 24 July 2003 - 08:27 PM

It looks like Overture is doing 1 billion clicks every 5 months:

Overture said that in the quarter, its distribution partners, which include Yahoo and Microsoft's (MSFT: news, chart, profile) MSN among others, drove more than 646 million clicks to the listings of Overture's advertising network. This compares to 515 million a year ago and 608 million in the first quarter.

Google's numbers are not released but it seems safe to assume that they're doing a brisk business over the network of sites carrying their ads.

It's strange to see LookSmart post such a meaningless milestone of a press release. Don't they have any news on WiseNut? Grub? A new partnership? MSN contract renewal? Anything?

#6 Jill

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Posted 24 July 2003 - 10:17 PM

Okay, so what the heck is a paid introduction then?

Sounds like Overture and Google are way ahead. What is LookSmart saying in this article?

Still not getting it... :nerd:

Gee, Haystack...I thought you might poke your head into this thread!

Jill

#7 Bernard

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Posted 24 July 2003 - 11:11 PM

Doublespeak makes me dizzy.

:nerd:




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