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Posted 06 October 2006 - 08:24 AM
Thanks for your opinion.
Posted 06 October 2006 - 08:32 AM
In general, it is usually a great idea to have both an organic search marketing campaign combined with PPC... after all you may be doubling your exposure making it twice as likely someone will click through to your site as opposed to someone elses.
Some tips, start small creating PPC ads for your most popular products first and be sure to to measure ads and keyword performance individually.
That's just some basic info to help get you started but if you're looking for a lot more info, ANdrew Goodman has a couple of excellent
Posted 06 October 2006 - 10:55 AM
Wonder what happened there? Thanks for clearing that up Sarah.
I meant to finish with ...books on Google Adwords.
Posted 06 October 2006 - 11:10 AM
Posted 06 October 2006 - 06:48 PM
Sounds like the logical thing to do. The owner's brought it up more than once. I said no before but now I'm kinda leaning that direction.
I'm light on experience here. I see a lot of you guys here at the forum are well-versed in internet marketing, much more than me, so I value your opinions.
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