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Do People Notice Organic Or Paid First?
Posted 08 October 2006 - 12:47 PM
I wonder if this is an indicator of how much trust users have of the organic results produced by the different SEs?
Posted 08 October 2006 - 05:35 PM
Looking at the data of all clicks is much different than a survey that targets a specific user. For instance what if your typical visitor is someone who isn't a savvy net surfer!? Then you may do better with a sponsered links program.
To be worth while, a breakdown of the section of users would mean much more than looking at 100% of the results. These don't mean a whole lot to any one site. you would need to break down the cross section of users to such a defined degree it would be redicules to even attempt. IMO
Looking at certain figures could give SOME benefit, but, nothing I would use for definitive solutions.
Posted 08 October 2006 - 05:49 PM
Posted 08 October 2006 - 06:06 PM
Posted 08 October 2006 - 11:15 PM
Posted 09 October 2006 - 11:26 AM
You do not have to be conscious about what you select and do not select. Actually is not 'your inner voice' that choose what it is focusing on it self. The free will is handled for most part by sublimal circuits. Thus your brain will read the term 'Sponsored Links' and tell the eyeball to keep browsing without you noticing it.
You do not believe me? Have you ever looked at your watch and not being able to answer the question 'what time is it? It was some lower brain function that ordered you to look at the clock because it needed to keep track of time for some lower level function ( as reminding 'you' of a upcoming meeting).
All commercials are made for the non-analyzing part of us - else it would not work for most products. The whole idea of the need for ranking high in SEs comes from the fact, that searchers do not perform higher level thinking in their initial approach ( if ever).
The SERPs are serving better snippets than carefully planned adds? Are you kidding? The majority of listings are not SEO'ed - they are pure junk: parts of the menu system, truncated address lines, errors about frames etc.
My advise is: Do not write adds for and do not optimize for peoples higher order cognitive functions. Don't make them Think! (Thanks Steve Krug).
Posted 09 October 2006 - 11:51 AM
If you could turn on your televeision and go to a channel and scroll through a list of commercials to watch, the tv commercial industry would have to change their strategies quite a bit.
I agree that the things you mention work.I am not sure however where this fits in to what you are saying in this instance. Is it just a matter of being in the first position, or second or third that works best? I don't believe so. I have gotten productive hits from search terms I know I couldn't have been any closer than 32 or 33 position (page 4!)
Unless things have changed isn't it still a fact that the number one link still gets clicked the most? This isn't to say that the first position gets the most conversion. But, that's not what we are discussing here. Purely put, what determines what position a person clicks on first, then second, etc.
Information can also be persuasive.
I would venture to say that for marketing sake we need to look at conversion however. People who do not select a link according to a decision according to the information vs. a person who does; who is more likely to buy? I would venture to say that if we could do a study on this the later would prove to be the case.
Proof of this is the fact that people who use more precise search temrs generally make a purchase vs. people who do not.
I do agree with keeping it simple for the user. I also agree with Tom Peters who says, "keeping it simple is the most difficult thing to do."
Posted 09 October 2006 - 12:14 PM
Posted 09 October 2006 - 12:28 PM
I just wonder what percentage of SE visitors are like me and jtaylor, cynical web users who actively avoid what can be perceived as spam, and what percentage of SE visitors are like my mother, who types "ebay" into her search engine of choice every single time she wants to go to ebay and who doesn't recognize a distinction between paid and organic listings. She just clicks on whatever comes up first and gets frustrated if it isn't the result she wants.
Percentage of one vs. other for each engine might explain those really interesting stats. I wonder what that says about MSN's visitor base ... more of my mother and less of me?
Posted 09 October 2006 - 12:45 PM
I know nobody said that...
What we click? I think it depends.... it depends on a lot of things - right down to how the weather was that day.
I also believe that your independent results can assist you in defining what is working for your website and sales versus what is not?
Your stats can give you great insight as to what is working for you or your product - PPC or Organic - and to what degree. I believe you can define a clear winner for your business when properly analyzed, or even a good combination of the programs based upon organic strength in that phrase (or not).... but one should never rule out either Tool as a potential increase in online business.
In my experience, Organic results are still the strongest, best qualified, largest numbers, and most enduring source for leads in your business. - Please keep in mind that I sell based upon our results, so I can be biased, but I am real and try not to fool myself as well.
The numbers I believe that are growing? That would be the number of surfers that ARE NOT clicking on paid ads - as they have learned from their own experience that this is not always the most relevant or necessarily even related to what they were searching for... that dismay has them trusting the Organic links just a little bit more... and that could mean more conversions. Of course there are millions of newbies still clicking on those paid ads not knowing there is any difference at all.
I have also noticed a trend as the major phrases increase in cost for PPC - ...and that is that a number of players leave PPC as these costs increase (popular terms)and their conversions stay the same or decrease.
My personal bottom line is that the Organic results and their importance will continue to increase as the Web multiplies, and those that take the time and expense to offer their content and products in a very acceptable and understandable manner to the Human user and the SE's will continue to benefit greatly, versus the Billions of web pages and entire sites that are not found in the hourly (organic) searches that take place for their product or service. It (organic strength) is a longer term, but a very cost effective approach to marketing successfully online (IMO).
One more thought.... to have a PPC account for "Client A" that covers all the phrases that we have organically placed in positions 1-10 on the first page of search results? Well, for those 400+ primary phrases (not junk terms) in a PPC account - I can't even figure how wealthy I would have to be (month to month) to cover that PPC billing - even the clicks that are mistakes really cost me very little in my overall online marketing budget - and I never worry about fraudulent clicks or the whether the bill I receive is actually accurate... worries that can effectively cost me too.
Posted 09 October 2006 - 01:55 PM
I expect the results would vary between search engines, depending on how clearly the paid spots are distinguished from the organic results.
Posted 09 October 2006 - 02:01 PM
Posted 09 October 2006 - 03:51 PM
Many non-Internet savvy users will mistake paid results for natural ones. In few industries I worked in PPC ads would get more clicks than the natural ones.
You have to think about the people who are searching for what you're advertising. If you're selling to seniors, the % of clicks on Paid ads appearing on the TOP 3 spots on Google might be more popular than the first URL shown in natural search.
The web can not be generalized. Every question such as yours will have an answer ............ "It depends".
Posted 09 October 2006 - 04:07 PM
J'123, your hostility to advertising may change over time. Don't assume that you are the center of the universe and that the rest of the world is going to follow you. Some day you'll have more disposable income, more responsibility, and less free time. Do you think I'm a doddering old fool because I click on ads?
Posted 09 October 2006 - 09:27 PM
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