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From the folks who brought you High Rankings!

Amazon Is Using Server-side Dynamic Urls

Started by 000 , Aug 07 2003 03:23 PM

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5 replies to this topic

#1 000

HR 2

Active Members
27 posts

Posted 07 August 2003 - 03:23 PM

Dynamically generated URLs - if a company's HomePage has a "high PageRank" -
can have a dramatic effect on Google due to the dwindeling "inheritance" of a Websites' homepage PageRank that offspring sites in the same domain can have...

Type in almost any artist and on GOOGLE - Amazon will have a high ranking with this tactic...

Suddenly - since using this tactic their shopping sites have instantly appeared in the Natural Search Results - bypassing site that have had high rankings for years...

The "?" in the URL has been replaced with "/"
making the site search engine friendly - although Google DOES spider "Dynamic Links" this tactic seems to further HELP a sites' other WebPages...

:rolleyes:

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#2 Pets

HR 2

Active Members
27 posts

Location:North Carolina, USA

Posted 07 August 2003 - 10:32 PM

OK I'm confused. I just ran through Amazon.com and couldn't find a page that rated higher than PR0 on my Google toolbar. Have I lost my mind????

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#3 martekbiz

HR 1

Members
2 posts

Posted 22 August 2003 - 08:13 AM

OK I'm confused. I just ran through Amazon.com and couldn't find a page that rated higher than PR0 on my Google toolbar. Have I lost my mind????

I'm going to have to agree witht his statement.

Most of Amazon's pages that I can see aren't anything over PR0.

Now, they do have 7,490,000 pages (results) index which if it weren't for their user-friendly URLS they likely wouldn't have.

I've never honestly believed. though. that PR has a HUGE effect on SERP's. If your titles are optimized, keywords in place for the text which is associated with the title, headers are also related to text and titles as well as links then you should still do just fine int he SERPS.

What do others thing about what I just said?

Aaron

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#4 websage

WebSage

Active Members
362 posts

Location:Arlington, VA, USA

Posted 22 August 2003 - 10:10 AM

I bet having hundreds of thousands of affiliates with millions of affiliate links going back to these product pages has to do with the Amazon SE success...

Mitko

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#5 qwerty

HR 10

Moderator
8,320 posts

Location:Somerville, MA

Posted 22 August 2003 - 10:20 AM

I don't know... don't affiliate links usually involve scripting or redirects, so that they can be tracked? I don't think spiders can follow those.

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#6 websage

WebSage

Active Members
362 posts

Location:Arlington, VA, USA

Posted 22 August 2003 - 11:15 AM

I think Amazon's affiliate links are based on a string in the URL which is placed after the product code, so it is likely that even if the affiliate portion of the link is not followed spidered, the product portion is...

Mitko