3 replies to this topic

[RPS Inc.]

Hi All,

Approached by a client in regards to reputation management for their brand name. One the first page of results, certain forum posts on 3rd party websites are being ranked under the business name.

I have seen SE reputation management put to work before but have not offered it as a service. The essence is very close to standard SEO with a couple differnet twists added into the mix.

Does anyone provide this as a service? Any good reads out there on it that discusses techniques?

[jehochman]

Reputation management is different from standard SEO because you have to know all the places where you can put info about a company, and figure out how to get those pages to rank. You'll need a good PR campaign to be successful, and this is a long term project that needs a considerable budget.

[RPS Inc.]

I definitely agree on the length of time,

and PR was one of the factors I have in my toolkit.

Does anyone know the average costs associated with reputation management?

[jehochman]

It's essentially the same thing as a PR campaign. You just have to use some web tactics instead of the 'old fashioned' communication channels. What's a PR campaign cost? About 2-8k per month is what I hear.