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Aging Delay (follow Up Question From Newsletter)
Posted 21 September 2006 - 09:00 PM
I just joined a company, and was quickly given the job to help them get SE traffic. They were getting none, except when someone directly typed the company's name into Google. The first thing I found was a robots.txt file that was turning the search engines away (the company didn't know about it, an ex-employee did it. ouch!). So for years, the company was still represented on Google, but only the front page (none of the interior pages). After ripping down the robots.txt, and actively enriching the website with keywords and whatnot, I'm seeing some light results. It's been about 2 months.
My question: am I still in aging delay? So I can expect my site to rank even better in a few months? Do I still need to create the trust and credibility (mentioned in the newsletter)? Or am I somehow free from this delay because I'm not a brand new site technically.
Posted 21 September 2006 - 09:57 PM
So you're saying I'm past the aging delay? I didn't know if it "aged" me regarding overall content, or just the general presence of my domain in general.
Since I'm assuming Google technically didn't enter my page for all those years, and didn't know what kind of content I had (whether it could trust me or not, and truly see my value), I didn't know where aging would begin.
It would seem to me that Google might throw me into it's index with the robots.txt, but wouldn't rank me unitl it reached my content, and determined where I should show up on keywords. I would have expected the aging delay to start only when it could reach my content.
But I'm also probably incorrectly defining aging delay, not as the time to get ANYTHING indexed (in this case, only my front page title, since my front page content was blocked along with everything else), but the time it takes to compute my ranking based on keywords for my entire site, and get all my potential pages indexed.
Edited by fromtherooftops, 21 September 2006 - 10:08 PM.
Posted 21 September 2006 - 10:06 PM
The aging delay may not nessicerily be the problem.
Posted 21 September 2006 - 10:11 PM
Posted 22 September 2006 - 06:22 AM
However I will point out that having more and better inbound links --coupled with good internal navigation-- will help convince the engines they should deep spider the site. And will usually spur them to do so in a more timely fashion.
Posted 23 September 2006 - 05:06 PM
In my mind, the aging delay is still very much in effect and 9 months is fairly standard.
(You CAN bypass this with a fabulously popular website that has tons of great links, but for most of us with straightforward e-commerce and informational sites...9 months is about what you can count on.)
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