<quote>
Spending in 2005 will surpass 2000's peak (significantly ahead of eMarketer's previous prediction) and could near $10 billion by the end of 2007.
The forecasted growth rests largely on search's shoulders. eMarketer predicts paid search will jump from 15.2% of total online advertising spending in 2002 to 34.5% in 2005, with most of that growth occurring in 2003.
"Today's sharp gains for search could well be unsustainable."
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