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Flash Websites, And Seo.
Posted 20 December 2003 - 11:35 PM
As far as being fancy, and taking your attention away from content, this is true if it's used incorrectly. But it works both ways, if used right, it will bring attention to the areas you want.
You know what the funniest thing about the flash vs html debate is? The #1 site on google for "search engine optimization" has a complete flash menu.
Posted 21 December 2003 - 12:46 PM
I'd certainly agree with the following start:
If it needs a "loading screen" it's a game, not a website
I like the "no more than 1/3" guideline. There are times to break it, but you should have a good reason and not "'cause I can"
The proper place to put alternative content is between the </noembed> and </object> tags
If you aren't showing the user content in 10 seconds at 56k, you've lost a lot of dial-up users. You can take advantage of Flash's streaming for this.
A splash screen has the same rule - if it's not over in 10 seconds at 56k, it's a movie, not a splash screen. And I didn't go to your site to see a movie. Better yet, don't use one. The only splash screens that are useful are the "choose location" or "high bandwidth/low bandwidth" choice ones, IMHO.
Posted 27 December 2003 - 11:31 AM
Jill, how is cloaking risky?
Cloaking it would be a risky proposition. If you do that, you should be prepared for whatever consequences might come your way.
Better not to cloak it for just Googlebot, but to create it simply so browsers without flash get the text version. This would include Googlebot.
What Google Sees
What Users See
The pages users see include signature lines - the pages Google sees don't. That's IP delivery - i.e, cloaking. Should Google penalize you for cloaking?
Posted 27 December 2003 - 01:00 PM
Not all the time, But it is risky to cloak a page for Search engines, None of them appreciate this, all she said was if you want to cloak you have to face the consequences that's all,
Should Google penalize you for cloaking?
that is absolutely true,
Posted 27 December 2003 - 01:26 PM
Disallow: /forum/index.php?act Disallow: /forum/index.php?showuser
Posted 27 December 2003 - 02:44 PM
So by using it at all, you could run the risk of being caught in any trawler net activity against cloaking, thats my take on it any how.
Its a bit like taking prescribed medication that is commonly abused, to a club, whilst you may own it legally, and have the right to use it medically, legally, the management also have the right to refuse you entry into their club if you are carrying it.
They may decide, 'sure he may be telling the truth, but why should we take that chance?'
Posted 28 December 2003 - 12:26 AM
Nope, but SEO is surely the least of flashes problems IMHO, and the SEo is then just the final straw.
Is this an anti/pro flash thread?
Like what? Who makes a dish 100% out of chili?? Too many times, flash is overused as a delivery method, beyond both its usefulness and effectiveness.
Anyway, they may have very good reasons to use Flash.
To put all this in perspective, this is what, IMHO, flash should be used for:
3) Help files / tutorials
4) Interactive stuff
All of these uses of Flash actual improve a site, even the SEO potential, as games, help files etc all attract links, and links help rankings.
A list of what Flash shouldn't be used for includes:
2) Content delivery - That is informational content
3) 100% of a page's content.
All of these hurt all aspects of SEO and usability. The only possible benefit would be a few extra links from Flash only directories. Hardly a compelling reason to use it.
An SEM telling high-end corporates to restart from scratch doesn't fly.
Absolutely, but their days are limitted and their effectiveness severely dented. Print pages suffer from a lack of links, and for many corporates with significant branded search, cloaking is dangerous and hardly an option. All other work-arounds also take siginifcant time to develop and implement, and too often are ineffectual.
There are plenty of elegant ways around clients self-inflicted problems.
What is even worse about the all flash sites is that, quite often, they lack significant landing pages for both Trusted Feed and CPC based traffic sources. So you kinda lose twice.
Again, I come back to the Chili analogy, in terms of both SEO and other issues: A great ingredient, but it should never the bulk of a meal (or site), instead a (prominent) seasoning.
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