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Any Good Web Trackers?
Posted 16 December 2003 - 08:23 PM
So, how do I know which keywords people are typing in to get to my site?
I've heard about web tracking systems that have loads of this kind of info. I checked out a few by doing my own web search but was confused by the enormous amount of data! Wow! I felt a bit like a secret agent. Like, I know everything about you, hehehe.... :halo:
Anyway, does anyone know of any user friendly types? And the secret agent stuff, is it really useful?
Posted 16 December 2003 - 08:31 PM
- Running a stats program (like Webalizer or AWStats) on your own server
- Using a hosted stats service (like Hitbox or WebTrendsLive)
- Using an offline program to analyze your server logs. There are a lot of these. I like Surfstats, Mach5 Faststats, and Webtrends.
To get into the details of which keywords and which search engine, you need to get a good offline log file analyzer. Some of the hosted services might provide this, but once you're committed to spending money you might as well buy a log file analyzer.
Posted 16 December 2003 - 08:41 PM
By analyzing the keywords used by people who've visited your site, you're simply finding out what terms your site currently ranks high for. This can be useful, but not as useful as the information mentioned above.
Posted 16 December 2003 - 08:49 PM
Also, Inktomi and Alta Vista still index and use the meta description tag to form the description for li8stings in the SERPS so make sure to optimize those for each page as well in your SEO strategy.
Posted 16 December 2003 - 08:51 PM
If it's a one-time or occasional thing, you're probably better off outsourcing this kind of work to someone who does keyword research all the time and actually enjoys it.
If you're going to do keyword research all the time, you probably want to do your homework and learn the Wordtracker system. If you're going to need keyword research all the time, but hate Wordtracker or have better ways to spend your time, that's another good reason to outsource.
Posted 17 December 2003 - 08:54 AM
If the site is of sufficient size and lends itself well to having (internal) Search Site capabilities, find and use one which will save and/or email what people search for on your site. Chances are they're using pretty similar phrases to search for you in the first place. So if you keep seeing the same basic searches come down the pike you may be able to come up with other phrases easily.
Where I use something like this (being too lazy to install it and update it on every site so far) I've use it as much for a Visitor Input tool as a Site Usability tool. Nothing like having your visitors do the hard work for you. You might find yourself amazed at the secondary phrases you can optmize just a bit for and pick up significant conversions.
Posted 09 January 2004 - 11:58 AM
Posted 09 January 2004 - 12:15 PM
its all in your log files.
what programs do a reverse lookup on keywords that people are typing in to get to your site?
Posted 09 January 2004 - 04:42 PM
For example, I have a home recording website, I enter "recording" it spits back:
recording court record
etc...then go through the list, starting at the most common and see which applies to your site...it's really interesting results sometimes and has help me find queries I wouldn't have thought of myself...
Just food for thought.
Posted 11 January 2004 - 08:44 AM
In my opinion your tracker will depend on the type of website that you are looking to use it on.
For a few of my smaller websites I tend to use Statcounter (statcounter.com) which is also free to use, although some of the statistics, such as 'Came From' and 'Keyword' are limited to the last 100 visits.
However I think that Statcounter are not processing new applications right now because their servers have reached full capapcity. If you check back in February it should be back to normal.
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