As we know PRWeb offers different options for releasing your Press Release. I was wondering if anyone here saw a dramatic difference in results.
I know it all depends on what your PR says, but still would be interesting to know if those extra $200 pay off.
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Difference In Paying Prweb More For Bigger Release
Started by
IgorMordkovich
, Aug 31 2006 08:31 AM
5 replies to this topic
#2
Jill
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Posted 31 August 2006 - 03:50 PM
What kind of results, how many journalists contact you?
#3
IgorMordkovich
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Posted 31 August 2006 - 04:44 PM
journalists, links, traffic .... pretty much the overall effect.
#4
Randy
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Posted 31 August 2006 - 04:57 PM
You'll get more exposure IgorMordkovich. How to gauge whether it's worth it or not is difficult. And depends almost exclusively upon how well your press release is written, combined with what the press happens to be looking for at that point in time.
Frankly I wouldn't count on any extra traffic or linkage based solely upon how much you pay for the release. You're going to be disappointed if you do most likely.
That said, I had a client several years ago when I still did the SEO consultancy stuff who had sent out a cheapy press release a couple of months before she was due to hit her high season. It didn't get picked up at all other than the normal places that show those online.
As a favor, I whipped up another (better and less hype'ie if I may be so bold) press release a month before her high season was to hit that was sent out via PRWeb's highest level at the time. It not only got picked up by 4 local newspapers, but by a total of 40 papers nationwide, and her shop and site was featured on the Today show nationally.
The question is, was the copy a factor? Probably. But would all of those places seen it to run it at a lower level? Probably not. Would my release with the additional exposure have preformed as well 2 months early instead of 1 month early when the season was on everyones mind? Again, probably not.
In other words, I save those bigger spends for when it makes a lot of sense and I need to get the word out across the spectrum when it's going to have the biggest effect. Otherwise, I'm going cheap.
Frankly I wouldn't count on any extra traffic or linkage based solely upon how much you pay for the release. You're going to be disappointed if you do most likely.
That said, I had a client several years ago when I still did the SEO consultancy stuff who had sent out a cheapy press release a couple of months before she was due to hit her high season. It didn't get picked up at all other than the normal places that show those online.
As a favor, I whipped up another (better and less hype'ie if I may be so bold) press release a month before her high season was to hit that was sent out via PRWeb's highest level at the time. It not only got picked up by 4 local newspapers, but by a total of 40 papers nationwide, and her shop and site was featured on the Today show nationally.
The question is, was the copy a factor? Probably. But would all of those places seen it to run it at a lower level? Probably not. Would my release with the additional exposure have preformed as well 2 months early instead of 1 month early when the season was on everyones mind? Again, probably not.
In other words, I save those bigger spends for when it makes a lot of sense and I need to get the word out across the spectrum when it's going to have the biggest effect. Otherwise, I'm going cheap.
#5
IgorMordkovich
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Posted 05 September 2006 - 10:36 AM
Thanks Randy ,.... very well though out.
#6
jkm
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Posted 22 September 2006 - 02:51 PM
I've used $80 PrWeb press release and couple times free version of PR. I got better results with paid one, inclusion to google and yahoo news and more visitors after submission.
But it really depends on PR, how newsworthy and interesting it's.
But it really depends on PR, how newsworthy and interesting it's.
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