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Difference In Paying Prweb More For Bigger Release
Posted 31 August 2006 - 08:31 AM
I know it all depends on what your PR says, but still would be interesting to know if those extra $200 pay off.
Posted 31 August 2006 - 03:50 PM
Posted 31 August 2006 - 04:44 PM
Posted 31 August 2006 - 04:57 PM
Frankly I wouldn't count on any extra traffic or linkage based solely upon how much you pay for the release. You're going to be disappointed if you do most likely.
That said, I had a client several years ago when I still did the SEO consultancy stuff who had sent out a cheapy press release a couple of months before she was due to hit her high season. It didn't get picked up at all other than the normal places that show those online.
As a favor, I whipped up another (better and less hype'ie if I may be so bold) press release a month before her high season was to hit that was sent out via PRWeb's highest level at the time. It not only got picked up by 4 local newspapers, but by a total of 40 papers nationwide, and her shop and site was featured on the Today show nationally.
The question is, was the copy a factor? Probably. But would all of those places seen it to run it at a lower level? Probably not. Would my release with the additional exposure have preformed as well 2 months early instead of 1 month early when the season was on everyones mind? Again, probably not.
In other words, I save those bigger spends for when it makes a lot of sense and I need to get the word out across the spectrum when it's going to have the biggest effect. Otherwise, I'm going cheap.
Posted 22 September 2006 - 02:51 PM
But it really depends on PR, how newsworthy and interesting it's.
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