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Posted 15 December 2003 - 03:00 PM
I see upsides of more pages to optimize for even more specific terms that link to other tight terms in the area of the search...
Quicker loading.... droppers are out faster and not wasting bandwidth (if there is a lot of images etc)...
Can someone start with the reasons not to, or why they agree with this approach?
Posted 15 December 2003 - 03:13 PM
However, a number of people seem to believe that it depends on what the page is for. I see a lot of pages with very long sales pitches, and I'm told that works very well if it's done right.
Posted 15 December 2003 - 04:04 PM
What's the purpose of the page? Generally, yes. It's better to break a long page up into several focused pages.
Posted 15 December 2003 - 05:18 PM
But I find that this tactic often breaks the flow when you're writing about a cohesive topic. So I include a number of jump links at the top of the page which link to the relevant header on that page. Furthermore, those jump links at the top of the page form a scanable overview of the page's content too.
Seems to work well for some topics.
Posted 15 December 2003 - 05:27 PM
Posted 15 December 2003 - 09:42 PM
Problem is, human nature being what it is, it's usually easier to keep someone reading the same page if you're talking about something that interests them. Difficult at best sometimes to get every user to follow the click path you want them to. People tend to have a mind of their own and will click where they want instead of where you want.
But on the other hand, from the strictly SE side of things, it's considerably easier to optimize for a variety of phrases with shorter text pages.
In my experience it can be balancing act at best trying to find that sweet spot where the series of pages optimize well but don't end up sacrificing some potential conversions. You really have to understand your target audience and use call to action phrases very effectively in order to get the majority of interested visitors to take the click path you want them to follow.
Posted 16 December 2003 - 12:03 AM
But, on the other hand, I do tend to abandon pages that go on for too long and can't hold my attention. if the "next" button is put at a place in the text where my attention is riveted, I will click the "next" button.
I may not read the rest anyway, because you've lost me at the delay, but chances are probably higher I'll come back to it than they were if I've clicked away because the long text exceeded my attention span.
However, either way, I'm not really getting your message as a cohesive whole.
Lesser of two evils, I suppose, and which one is lesser depends heavily on the situation. I do like jump links throughout a document; while I seldom use them on the initial reading, if I enjoy the page and come back to it to review it I like to jump to specific sections without my scroll-wheel-finger getting tired.
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