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3 replies to this topic

#1 designasp

designasp

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Posted 21 August 2006 - 03:28 AM

Hi

My client has several related sites besides the main site.

The main domain, lets call it, www.main-news-site.com, is the mother of all the content. There are sub-domains which provide other content such as, property.main-news-site.com etc

The news is served for different locations using subfolders such as
www.main-news-site.com/southcontinent
www.main-news-site.com/northcontinent etc.

They are now considering popularsing the location based news sites by using independent domain names such as www.southcontinent-news-site.com

It will make it easier for them to manage content as each location has its own content, marketing and production teams etc.

The obvious concerns have been relayed to them like how the traffic may take time to recover even if 301's in place etc.

I thought will pose this question to the forum about such a shift. Is it worth going through this task just for ease of management? Or are there SEO repercusions that overshadow any conveniences they might gain from this?

Thanks for your time

#2 OldWelshGuy

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Posted 21 August 2006 - 03:40 AM

Without seeing the site, I would say that it is never a good idea to split a site like this. If it is a news site, then it might well have authority/Hub status, and splitting it into shards might well destroy the benefit is currently enjoys.

301's need to be carried out with precision, and like you say, it might take months (especially if the new sites get sandboxed, which is a distinct possibility doe to the page volume etc).

All that said though, I would imagine the original site is an absolute logistical nightmare!

Without doubt, for one second, this will slaughter traffic for a while, and the thing in the back of my mind is, why are they doing it if the big boys do not. What about sub domains?

#3 Randy

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Posted 21 August 2006 - 07:11 AM

Have you considered simply running different installations of the same software for each sector, still keeping it all under a single domain?

I've done this with several sites to ease the site management side of things.

#4 Jill

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Posted 21 August 2006 - 08:01 AM

QUOTE
I thought will pose this question to the forum about such a shift. Is it worth going through this task just for ease of management? Or are there SEO repercusions that overshadow any conveniences they might gain from this?


Tons and tons of posts on this very subject. You may want to do a quick forum search.




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