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E-newsletter Not Performing
Posted 16 December 2003 - 05:35 PM
Good spot. I had actually already spotted that (I know - I would say that!) but its good to know that (at least) some of us are awake!
Posted 16 December 2003 - 07:58 PM
As for quick fixes, you might consider using headlines that link to news stories about cell phones in the UK. New technologies, safety issues, etc. In order to get people who have not purchased from you or visited your site interested in what you have to offer, you'll need something besides special offers (IMO).
For those who DO visit your site and sign up for the special offers, you're in good shape.
Posted 17 December 2003 - 04:10 AM
I might just try a little bit of industry news to begin with and then, if I see signs of improvement over time, branch out to articles and the like.
However, how are people going to see my newsletter if they are not customers or visitors to the site?
Posted 17 December 2003 - 10:47 AM
Posted 18 December 2003 - 11:24 AM
I have had the same experience...an e-newsletter that was not performing. When I talked to the company that was helping, they suggested trying different headers or "campaigns" to increase the opt-in rate. Just an idea.
Also, have you looked at your subject? Is it eye catching making them want to open it? I get emails from Ann Taylor (the store) all the time...the subject is just that..."Ann Taylor..." and the rest gets cut off. Anymore, when I see it, I usually pass it up and say I will look at it later. Sometimes later never arrives.
You have to give a subject headline that makes your readers want to open it.
Posted 18 December 2003 - 02:10 PM
Try putting the "deal" in the title!
Posted 19 December 2003 - 07:54 AM
Having seen the e-zine directories, many of them appear to be based on the fact that the e-zine itself has some valuable non-sales information or resources. As of yet mine doesn't. Also, we do cater for US customers with most of our products. There's just the odd few that don't apply to 'you lot'!
Skyline Jill and Scottiecl:
Title is a good idea. Mine have just been plain boring and dull when I come to think about it. However, are there any SPAM filter issues to consider when putting 'xx% off blah, blah, blah'? (not literally!)?
Thanks for the help everyone
Posted 19 December 2003 - 08:00 AM
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