Posted 01 August 2006 - 10:51 AM
Right. Beyond that, the day of the week you release something doesn't seem to have a lot of effect on whether it gets picked up or not. I tend to avoid Firday aftrnoon thru Monday morning, simply becuase most of the press takes weekends off so I'm sure their mailbox gets overloaded from Friday afternoon through Monday. But I can't point to any research saying to issuing a release during these times is a good or bad thing.
One thing I would very much encourage...
Do a bit of research regarding the newspapers and other publications that are in your local area. Not necessarily just your home town paper if you're in a smallish city, but the immediately surrounding region as well.
I've had some really good successes in sending my releases directly to those folks, after I've verified they might be interested. Not only in getting the release out there in their publication either. Many times they're looking for stories with a local angle. So it's not at all unusual in my experience to get a call from someone at the paper/mag who will want to do a story on you and your business. Those are pure gold AFAIC.