64 replies to this topic

[qwerty]

OFFTOPIC:

Do you also have a problem with finding a "hook" for your press releases?  The hook is what it is, and doesn't pretend to be anything else. It's the bait that hides it view, but that's not the hook's fault. Think of the hook in a pop song. It's the most obvious, stick-in-your-head bit, not the subtle introduction or the clever turn of phrase. You can't blame the hook for being a hook.

[ewc21]

When I hear bait, I pinch my nose.

[Jill]

You can't blame the hook for being a hook.

Ahh...good point! But the hook is the part that hurts the poor fish not the bait!

[qwerty]

Right, but you know that just looking at the hook. It's pointy. It's the bait that hides the hook -- that's the deceptive part. A scorpion looks like it could hurt you, and it could. But a scorpion that's hidden behind a cuddly little puppy, now that's deceptive. You go to pat little Fido Jr and.... youch! You're vulture chow.

[k8kat]

Nick Wilson's (Search Engine Land) article on "Guide to Linkbaiting" is a continuation of this discussion thread and worth checking out:

http://searchenginel...0118-074231.php