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Top 10 No-no's
Posted 10 December 2003 - 05:13 PM
First time poster.
Let's suppose you had to prepare a one or two page document that you'd give to clients explaining SEO. And you wanted to give it to them BEFORE they started developing content for their site. And you just knew that after the content is developed and the site is built & launched they'd come back to you saying "When I type 'Acme Widgets' in Google my site doesn't show up.
Under the heading "Top 10 (or 15) No-no's" what would you write?
Many thanks in advance.
Posted 10 December 2003 - 06:07 PM
If they are only developing content I would not tell them anything not to do, In fact I never introduce a negative into a sales presentation.
When i ask a customer to put together some base material I explain to them how best to design a website with a central theme and content specific pages all iterwoven to make it an information and navigation dream.
Once they get the way the site is going to be put together I give them a list of topics i want covered, they send them back, I read them and read them and read them, then read them again, then i write the copy for each page armed with the knowledge they have provided.
Sorry if this is not what you want to here, but from a content POV there is not a lot wrong they can do IMO, as a good designer/SEO will rewrite spammy copy on the fly.
I would say that if i was going to give a client a list, it would be a GOOD PRACTICE list covering what i said above re specific easy to read customer driven information imparting copy.
Posted 11 December 2003 - 01:48 AM
- Don't create a site that can't be crawled by the search engines.
- Don't create a site that is completely in Flash and/or graphics.
- Don't write site copy without any thought/research given to keyword phrases.
- Don't write copy based on keyword phrases that nobody actually searches for.
- Don't follow any specific formula for creating/optimizing pages.
- Don't put most of your content behind a password protected area.
- Don't attempt to trick the search engines into believing that your site is more relevant to a given search query than it really is.
- Don't show the search engines one thing, and your users another (unless you pay for the privledge through trusted feeds).
- Don't assume your free listings will last forever.
- Don't cry when Google stops making you money for free.
- Don't forget that search engines and search engine marketing change like the weather in New England.
Posted 11 December 2003 - 08:21 AM
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