SEO Class in Chicago, IL
Are you a Google Analytics enthusiast?
More SEO Content
Dvorak's View Of Press Releases
Posted 18 July 2006 - 10:30 AM
in talking about how many press releases are writen
"Dumbing Down the Public Dept.: The ubiquitous press release now seems to be the number one source of information, according to a disturbing report by a group of researchers studying Web search behavior. Not mentioned in the report is the unusual way in which press releases have bypassed their initial function: to provide basic information to a reporter. . . . . . .. Adding to the problem (and further blocking search engines), many news sites stupidly require registration. Thus the easy-to-access press release that is filled with fluff rises to the top when people conduct a Web search. And thus the public is further buffaloed by malarkey, thanks to media ineptitude. This is not rocket science, folks. "
Posted 30 July 2006 - 02:45 PM
Interesting thought, I wonder why he thinks the release - which is probably written no differently than it was in the past, is somehow less newsworthy to the end user because a reporter doesn't touch it?
Do we really think reporters "fixed" them up to sound better or eliminated the 'puffed-up" parts when they reprinted them? It's all about accuracy with the media so I doubt it, releases have always been about hype.
But more than that, I disagree with this statement :
He doesn't say to whom, but regardless, I don't think press releases are the number one source of news given the impact the social communities are showing us. There is a lot of power behind places like MySpace and highly specialized communities like PerlMonks
You're more likely to hear about someone in your community from people within it than if you're surfing online.
Posted 01 August 2006 - 03:51 PM
So the people writing the releases are putting in more marketingese to angle toward consumers reading it via RSS and not the traditional base facts to the reporters / news organziations in order to get a story printed.
Maybe the press sites will split into a two tier system where one if it is overtly marketingese it goes out one channel called propaganda and the other goes to true reporters / news organizations.
Naw. Too hard to police.
Posted 02 August 2006 - 02:14 AM
They're sent to make announcements and stimulate further investigation..... which won't happen if the annoucement is boring - no matter who it's sent to!
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users