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Buying Brand Name Keywords On Adwords
Posted 15 July 2006 - 01:29 AM
I am allowed to terms like that on Google and/or Yahoo? I'm not directly selling the product.
Posted 15 July 2006 - 02:31 AM
Posted 15 July 2006 - 04:38 AM
Posted 15 July 2006 - 11:01 PM
Posted 16 July 2006 - 07:19 PM
Your answer is wrong for the US, though it may be correct in the UK/EU.
Trademark isn't carte blanche to prevent all use of corporate names. There is such a thing as "fair use," as has been detailed in some excellent sessions with various legal experts weighing in at conferences like ad:tech and SES.
Posted 17 July 2006 - 02:40 AM
I understood Google to have taken action with regard unfair use of trademarks?
Posted 17 July 2006 - 03:06 AM
Posted 17 July 2006 - 08:35 AM
Posted 17 July 2006 - 10:56 AM
Posted 17 July 2006 - 11:21 AM
To EWC21, : If something is too generic (ie windows) then of course it is looked at differently, that is to say that window manufacturer MUST use the word windows in his advertising, I am not sure but I think this is a limited trademark (I have a guy on my rugby forum who works at the UK patent office dealing in trademarks, so will ask him for clarification.
Posted 17 July 2006 - 01:14 PM
Most merchants would not allow their affiliates to bid on those keywords (from my experience). However, one way many affiliates go about is by bidding on their competitors keyword, since they aren't answerable to their competitors. LOL.
Which comes back to the original question. What are the legalities in trademark bidding. So far from what most gather, it is illegal and an absolute no-no in UK. In the US however......
Posted 17 July 2006 - 02:36 PM
Edited by arlen, 17 July 2006 - 02:45 PM.
Posted 18 July 2006 - 03:21 AM
Hmm.... Who is to say what's right and what's wrong? Rules can be set, and so can laws be passed. When it comes to this issue in the US, it's pretty much a grey area to my knowledge.
Good or bad? Well, it all boils down to one's perspective!
Posted 18 July 2006 - 04:50 AM
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