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Press Release Service
Posted 24 June 2006 - 08:34 PM
I know how article submission plays an important role in attracting links and growing a site. But what's involved with a press release? I read about companies that will supposedly send my release to many thousands of opt-in customers and news media. Sounds too good to be true. Anyone know of good honest press release services? I want and need to get the word out about my site/services asap.
Feedback and experiences appreciated.
Posted 24 June 2006 - 09:46 PM
Not really. It was a good idea a few years ago, but then the spammers took it over, so today -- not so much.
Pretty much same thing. Was a good idea years ago till the spammers killed it.
It's still a good idea as far as traditional "getting the word out," but you actually have to have something to get the word out about. Just talking about your products or services isn't press-worthy material however.
You may want to read our publicity forum for more info.
Posted 25 June 2006 - 01:21 AM
If you make the investment, you can get picked up in online publications that generate worthwhile links. The free or cheap online services are essentially worthless.
Posted 25 June 2006 - 07:27 AM
I have no idea if he generated any extra revenue because of the article yet. He was very happy as his pressrelease popped up on the second page in Google within a week for keywords he choose. But I must admit that he only told me about this experiment afterwards, when I asked for his keywords it turned out that hardly anybody is searching for them according to Keyw Discovery.
I have a meeting planned with them next week, just see how they do when we will be using highly competitive keywords!
Posted 25 June 2006 - 08:22 AM
Press releases are simply a tool. The better you are at using the tool, the more you get out of it.
It is rare to get a lot of value out of a single press release any more, especially if you're using it as some kind of direct marketing tool - i.e. to generate leads/sales from the one press release. It is often more effective to do a series to build awareness and credibility and to mix in direct response messages as you go. Where you'll get the most value is when the release gets picked up by prominent publications/blogs. Just be sure to embed links and even create landing pages for better conversions and tracking.
Posted 25 June 2006 - 09:24 AM
Posted 25 June 2006 - 12:03 PM
If the news is dull, better skip press release this time.
Posted 25 June 2006 - 01:25 PM
Posted 01 November 2006 - 02:58 AM
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