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Changing Brand Name
Posted 20 June 2006 - 08:39 AM
I have a site lets say called xyz.com. It has 3000 backlinks.
After 2 years I rebrand it and call it abc.com. I do a 310-redirect from xyz.com to abc.com so that anyone who goes to the old site gets automatically redirected to the new one.
The problem is the 3000 backlinks still point to xyz.com. Will this affect seo and link popularity of the new site abc.com? Will it 'inherit' the popularity of xyz.com?
Posted 20 June 2006 - 10:32 AM
And if abc.com is new you still have the aging delay to go through.
BTW: A 301 redirect would be better
Posted 21 June 2006 - 04:25 AM
Surely this will take some time. But I think most of your partners would agree to change the URL from one to another - so your site will inherit the popularity.
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