6 replies to this topic

[epithet]

Hello everyone!

I'm a webmaster from a webmaster staff leasing company. One thing I noticed lately is that very few people are familiar with our company and the services we offer. So I was thinking of pulling all success stories of our webmaters-turned affiliates, create one nice story or article about them, upload them and submit them to directories. Do you think that's alright guys? Do you think that would invite more popularity?


epithet

[prawin]

Welcome epithet
Yes its a good idea, but do take care that the affiliates dont have any objection as their names would be public and might loose some clients ( to you)


Just my opinion

Prawin

[Jill]

upload them and submit them to directories.

I have a hard time imagining that directories would be interested in articles about the people in your company.

[chrisbiber]

epithet,

Instead of packaging case studies, it may be worth your while to think about a unique angle to your business. Is there a trend that hasn't been discussed, do you have statistics that contribute some new insight to the practice of outsourcing web staff etc. If you can answer YES to one of these (or similar questions), then you have the makings of a reasonable press release that will be more than just fodder for the delete button...

Good luck,

Chris

[torka]

I agree with Chris. The case studies, like testimonials, certainly have a place in your marketing mix, but not as a press release.

--Torka

[ToolInventor]

Follow up on Chris's idea:

1. You have set a record in sales, traffic, size of web site - anything. People love records, otherwise Olympic games and Guinness would die.

2. You have invented and/or implemented something new. I think the pixel guy and his press releases are a good proof that smart press release can give huge money.

3. Some facts about your staff BUT if you have no celebrities working with you, this is a tough case for you. So, hire Celine Dion to work with you for a while - and you've got the news.

4. Some catchy facts about your company: you got messed up with politics and now you are an opposition, or you have a pet-rat which is also working as receptionist and answers the phone.

I know some of the examples sound crazy, but aren't most of the news? You just grab the idea and make it interesting for others to catch your news.

And BIG NO-NO RULE - don't lie in press releases. It better be dull and have 0.0000001% effect, then it be a lie.

[rohgan03]

Article distribution is probably what you are looking for and not press release. Press release should be used to announce new services, new products , etc ....more news like items.