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Posted 05 December 2003 - 03:20 PM
My company has recently changed gears and started working with a new SEO company. They have recommended buying several domain names with specific keywords and our company name, putting a page or two of content on those sites and have them link back to the main site. So, if we owned www.jones.com and we make widgets, they are suggesting we buy www.blue-widget-jones.com, www.red-widget-jones.com and so on.
The rationale for doing this is that our current website has spiderability problems and that the search engines aren't getting the content (and therefore we aren't receiving the rankings) and while they are working on fixing that, it's going to take time and this will get us better rankings much faster.
This makes me a little uncomfortable.
I've held my position that buying extra domain names with similar (not duplicate) information leading back to our site will only weaken our current site and possibly get us in trouble with the SEs (they also state that having all these satellite sites will count as more links coming into the main site).
I feel that we should optimize our site by doing the same things that they would do on the satellite sites, but keep it on our main site; make sure that the site is SE friendly for spiders; and if getting listed fast is important, doing some PPC. I feel that if we do all that, whether or not the keywords are in our URL shouldn't matter.
Am I completely off?
Posted 05 December 2003 - 03:51 PM
No,you are not off. You are 100% correct.
Am I completely off?
Run,don't walk,away from that SEO company.
And,if your boss agrees with them,start looking for another boss.Working for/with stupid [ the voluntarily stupid,not the clinically stupid ] people is very stressful.
send me the name of the SEO. I'm building a list of 'special' people,and I would like to add them to it.
Posted 05 December 2003 - 03:58 PM
Trust your instincts. Why build all these extra sites with the content that should be on your main site? Focus on fixing the primary website- not on workarounds.
Posted 05 December 2003 - 10:39 PM
I second what the others have already said. You have good instincts!
Posted 10 December 2003 - 12:43 PM
Your new SEO has a very odd approach on how to enrich your company's web presence. He definitely has a 'spammy' way to go about it.
If done properly, adding domains to your company's web presence can be of immense help. My company as well as my competitor's all do it and avoided the recent Google filter entirely.
Here is the correct non-spam way to add domains to enhance your web presence and improve search angine rankings. Some of this advice was taken right off of this forum.
1. Do not remove any content from your main site if you have one.
2. Make the other sites multi-paged and full of textual information.
3. DO NOT link to each and every site from each and every page because this sets off the new GOOGLE filter!
4. Add links to the other sites within the text of each page making it look natural to the human reader. Do not make 'lists' of links.
5. Do not duplicate any content at all.
6. You can use keyword rich domains but PLEASE limit it to three keywords maximum. More than that looks 'spammy'.
7. Do not overdo keywords on any given page.
8. Use lots of text and as little HTML as possible.
9. You will still need links from other sites besides your 'network' of sites.
10. Make some of the sites non commercial information only sites.
Our traffic increased about seven fold after we properly added domains to our company. As Jill says 'work your butt off' and it will pay off. It took us 18 months to complete the work and three more to get all 125 pages on our seven sites indexed.
Best of luck.
Posted 12 December 2003 - 11:20 AM
I am a novice at all of this but I had beed toying with an approach much like goodclean is suggesting. Should I "put the credit card down and slowly step away from the keyboard" before I register a new domain or two?
I'll give just a little more info on what I am considering:
- my main keywords (which are highly competitive, BTW) in the domain name
- some relevant content pages, useful info for my potential customers
- useful tools
- a few outbound links other than my own to give it credibility, but not to my real competitors
- possibly include the DMOZ listings for a very closely related related industry, or build my own directory of sites from that industry in exchange for reciprocal links
...Or something like that. :learn:
Posted 12 December 2003 - 05:58 PM
Posted 12 December 2003 - 08:57 PM
If you're buying domains simply to "game" the search engines, it's a mistake. Potentially a big and costly one.
Multiple domain names simply for the sake of having them simply isn't worth it anymore. So unless each is going to have enough to be a full blown, stand-alone, rich content domain, I wouldn't recommend that path.
Just put it all on one site, come up with a good navigation scheme and be the best there is...all in one place.
Posted 12 December 2003 - 09:24 PM
In that case, you use 301 permanent redirects to point them all to the primary site. No problems.
There are also good reasons to have multiple domains and multiple sites. None of those reasons are for tricking directories or search engines into giving you multiple listings.
Here's one way to think about it- assuming your offline business was big enough, would you split your staff into different office buildings? Are they different enough that you want to physically separate the businesses so that they have their own presence and stand on their own? Do you need to present a different image to different types of clients?
If the answer is yes, definitely build separate sites for them.
If (in the real world) they still work so closely together and cross over so much that it would be inefficient to separate them, you probably still want a single site.
My husband's company has a local rental business, then an international sales division of the same products. Same company? Yes. Same customers? No. Totally different audiences. To have a single site would be a confusing mess.
Posted 13 December 2003 - 11:29 AM
Posted 18 December 2003 - 09:47 AM
I have a client who owns 2 separate mini storage facilities. They are in separate towns and they have separate business names. They want separate URLs and separate sites for each. Seems legit and not spammy. I had planned on using the same layout and content for both, and only changing the contact info, logo, and name on each page.
I now see that this might/will look spammy. Mini storage is mini storage, much of the content would naturally be the same (same storage sizes, same storage tips, same policy, same truck rentals, same features, etc.) Other than the names and the locations, the storage facilities are the same, they look the same, have the same features. It's a bummer that Google will see this as spammy.
To avoid looking like the two sites are spammy, what should I do?
1. Is it enough just to rewrite the copy, so for example: "We offer 12 storage sizes" becomes "With over 12 storage unit sizes we have what you need". Is that different enough? What about a list of features that one page will have, is it enough just to reorder the list? Also, how would I deal with a page of text about their rental policy. I can't really rewrite that without a lawyer, it's long and involved.
2. Do I also need to redesign the layout (to change the duplicate HTML on the sites), or can I just change the names of all of the graphics, thus changing some of the HTML code, while maintianing the same layout, or do I need to create a whole new look?
3. I could create one site and have both domains pointing to it, but what I did not tell you above (to simplify my example) is that one of the sites is really already 3 locations, all within 5 miles and all with the same name, thus these three should be one site. Adding the other location to this site would not help at all with usability, as it doesn't belong here (different business name).
I of course bid the design work on designing one site and duplicating it. I'm not looking forward to explaining to the client why the design and all of the copy needs to be entirely reworked for site 2. :-( We are all not paid enough! Well maybe Jill is, I have no idea, but she deserves it, because she rocks!
Here are their original two sites:
Here's my new redesigned site for the first location (not the final domain, as it's not optimized or final)
THANKS A MILLION!
Posted 18 December 2003 - 10:46 AM
You should be okay as long as they are separate businesses. There are alot of sites on the Internet that may use the same html layout template (especially people that use one of the FrontPage templates for example). You will want to make sure you have unique content for each and that it is not duplicated word for word so you do not trip any automated spam filters. I would assume that you would have different logos for each company as well as different pictures of facilities, office, etc, which would give you different file names for those images as well as different sizes.
So although the two sites will use the same html layout, as long as each site has unique content specific to that company, you should be fine. It is when people host the exact same site at multiple domains when they can be labeled as a spammer.
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