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Blogging A Dead Horse
Posted 04 December 2003 - 04:01 AM
Then I got-a-thinking ...
Do you think I should use the blog to record my SEO progress?
I could write what problems I face, how I plan to attack them, what the outcome of a decision is ... If comment posting is allowed, I can get feedback from you, my people!
now, although I am wrapped with the idea, I am aware of certain pitfalls ... the legal issues, the leeking of secrets, the publishing of information that i will have worked my butt off to create ...
so what do you think folks ... should the revolution be blogged?
Posted 04 December 2003 - 08:54 AM
Posted 04 December 2003 - 09:14 AM
so what information about your seo effots would be safe to put on a blog?
[is this now a split topic?]
Posted 04 December 2003 - 09:25 AM
We have all seen where companies, design firms especially, will portray a client, detail the problem then the solution in a portfolio type of atmosphere. This is acceptable but to keep a public web log of everything you do specific to client sites and client keywords would be a bad business decision IMO.
It sure would be a bummer if you worked hard to get good positioning for a client, then a sale person read your blog, contacted the client and used some slick sales lingo to snatch them away.
That's my opinion.
Posted 04 December 2003 - 11:06 AM
My point-- a blog like you're talking about could be a really interesting and great resource, but only if its focus is on an area of general interest. Talking about specifics about your clients, which would be imprudent, would also not be that interesting to anyone except those who want to penalize you or steal your clients. But talking about the process, from the viewpoint of helping others understand SEO (whether they be potential clients or potential rivals is unimportant; we all know that free sharing of information is generally an excellent policy, as witnessed by these forums).
Posted 04 December 2003 - 11:59 AM
i realise id have to have quite a think about it before starting the blog, id have to plan out some very definite guidelines so that i didnt mention something i shouldnt or post something i would live to regret.
having started in the seo game a few months ago, i know that for me it would have been really usefull to see what others a done. a blow-by-blow account of the strategies they'd used and the success they'd had. only problem is, i think of this fairy-tale scenario and i see some seo building a bicycle site and recording his progress, i suppose if id found someone in my field of business listing details of their seo techniques there would have been a huge temptation to pilfer a few ideas.
Posted 04 December 2003 - 12:09 PM
There are a lot of newsletters and blogs that seek to comb through news sources and forum threads to keep you up to date on the Search Engine Universe or whatever. I'm not seeking to define an industry. I'm seeking to chronicle my movings through it. Because I know all I ever wanted to know about Florida right now... but I don't know how to realistically write myself a good business plan. It's the brass tacks I want to see catalogued, the How I Made This Site #1 or whatever it is your goal with a contract is. Not just "I optimized the alt tags and meta descriptions", but where the keyword research ideas came from, the great idea you had in the shower about pitching to target markets, etc. -- How you arrived at the method you used to apply your skills. Yes, links to forum threads and news sources aren't beyond the realm of usefulness, but being aware that everyone has those, you don't have to focus on them much.
So what if google has a new algo? What are you doing about it? And how are you selling that part of your services?
Providing specific details may be an invitation to imitators. Providing analysis is more likely to make you a Very Valuable Resource, as well as a perceived Expert.
Posted 05 December 2003 - 09:02 AM
im still unsure how id be able to seperate the two though.
for example, if i have this great idea of how i can increase the keyword density (i know .. its just an example!) on the page, how do i voice it without being specific and telling competition how im optimising the site.
im always doing this, i come up with a good idea to start a blog then before i even try it my fears/logic/ego step in and give me a hundred reasons why i shouldnt. i see others coming up with really fun ideas but then my over-critical brain kicks in and bluntly tells me why i could never do that. boo-hoo - woe is me.
back on topic now ...
oh, and just look at the voter apathy! 5 votes with 90 views!!
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