38 replies to this topic

[articleplus]

Many people says paid link is no good, reciprocal link is no good, article submission to directory is no good, so, how can you do link building?

I know you may submit press release (but many press release does not really give you a link and just show your domain link as text only), provide useful information (but it is too passive and for some companies it is infeasible to add information continously due to resource and business objectives)

So, what do you do to increase link popularity?

[Jill]

Have you read the Link Building Articles? Lots of creative ideas there.

[mal4mac]

To increase link popularity, write a page worth linking to.

For instance:

* create a tool for people to access or download.

* spend time creating the best summary of an important topic.

Link to these pages from pages that are already being found, so people actually find them.

Use Yahoo site explorer, now and again, to see which pages are getting good links.

Create more of those.

[Michael Martinez]

Look at ways of increasing your visibility without being concerned about link popularity. High visibility usually generates the kinds of links you want.

Visibility means getting your URL and your message in front of as many potentially interested people as possible.

[jehochman]

Forget about link building. Focus on building a great site. Participate in online communities by providing helpful and useful information.

Looking for links is like trying to get a date. If you are desperate, nobody respectable will be interested, but if you relax and behave nicely, you'll have plenty of success.

[Debra]

Many people says paid link is no good, reciprocal link is no good, article submission to directory is no good, so, how can you do link building?

Link building, whether to drive traffic/publicity or to assist with rank, isn't just about one tactic. Nothing is ever just about one thing because nothing exists alone.

If you had the same business offline and wanted to promote it, you wouldn't JUST advertise in the yellow pages. Or JUST advertise on a billboard.... you'd do multiple things to draw attention to your new store.

Same thing online. You should do all the things you mentioned and then start thinking about finding new outlets to link with. There is nothing wrong with any of those linking tactics provided you don't do each one as your only means of promotion.

Forget about link building. Focus on building a great site. Participate in online communities by providing helpful and useful information

I do think you should build a good site, but I don't think that and participating in your online community should be all you do. Again, it's not just about doing one thing. Good content is a good starting point but it needs good promotion to move forward. The Internet is a big place and to depend on helpful information - even in your own space, just doesn't cut it. You have to do more.

Think about this: Have you ever known a movie to be released in a theatre and promoted just by word of mouth? Even low budget movies create trailers and do posters. They're backed by investors who take out ads in the industry trades and send out releases to the wire services. No one relies on word of mouth as the only means of promotion.

The Internet is a BIG place. And depending on how you measure success ( whether its by search engine ranking or hype within your community -or both!) you need to be 2 parts PTBarnum, 1 part Edward R. Murrow and 1 part SEO to make your website stand out and be successful.

Looking for links is like trying to get a date. If you are desperate, nobody respectable will be interested, but if you relax and behave nicely, you'll have plenty of success..

Hey, this might just be me but.....what's wrong with this equation?

date + behave nicely = success?

[torka]

I read the equation as:

coming across as desparate = dating failure

Which is actually pretty much true, in my (admittedly limited) dating experience. And, I would think, would also be true for link building. The more desparate you appear to be for the link (or the date), the less chance you have of getting it -- the linkee (potential date) is going to start to wonder what the urgency is, you'll raise suspicions, and next thing you know you're spending Friday night alone with the TV remote control and a pint of Haagen Daz.

Reversing the equation, I come up with:

relax + behave nicely = get a date

Which might or might not work, as sometimes the object of one's affection simply isn't interested, or might have a "thing" for the bad boys/bad girls. But with a lack of desparation and a few courtesies I would think you've got a better chance of getting a date (or link) that could eventually turn out to be a good long-term partnership.

(Of course, I was in my 30s before I got married, so evidently I wasn't all that skillful a practitioner of the art of dating to start with... something of a to be honest... )

My

--Torka

[jehochman]

Well, Debra, we know what's on *your* mind.

[laertes]

next thing you know you're spending Friday night alone with the TV remote control and a pint of Haagen Daz.

Sounds like heaven- where do I sign up?

[assafi]

Hey guys,

Totally agree.
I would just like to add a small comment in favor of 'link building' as a stand alone portion of an overall SEO strategy at least as to the best of my SEO practices. So all I'm saying is that although I do have lots of appreciation to site quality which is compound by content quality together with a long list of other properties among which is 'link trading' and 'link buying'.

A link has it's value. Some links are of low value some are of higher and some of an extreme value.

So, going back to the interesting dating model (which I do find appealing and even morally fitting, forgive me Debra), I would add only one remark:
It's not only about 'Getting the date' as much as of Getting the right date not to mention the restaurant selection angle...

[Debra]

Sounds like heaven- where do I sign up?

You must have small children too because I feel the same way!

even morally fitting, forgive me Debra

Dang - and just when this thread was gettin' good

I would just like to add a small comment in favor of 'link building' as a stand alone portion of an overall SEO strategy at least as to the best of my SEO practices. So all I'm saying is that although I do have lots of appreciation to site quality which is compound by content quality together with a long list of other properties among which is 'link trading' and 'link buying'

assafi, your first sentence is, I believe, the crux issue of a lot of linking vs content arguements you hear.

I totally agree that link building is a part of an overall SEO strategy but I disagree that it's a stand-alone SEO component. Effective linking markets and promotes/supports something, even if it's a miserable failure website or red wigets. Otherwise, what's the point?

[redsonia!]

Welcome, laertes!

[Archiseek]

Interesting question.
I get dozens of queries a day looking for links, but we don't have a links section anywhere on the site and have no interest in doing so.

I will however, include urls in press releases or relevant news that is submitted to me.

ie
architects firm asks for a link - no go
architects firm sends me a press release about their new building with a url - it gets put in the news section

[eimee]

Hi,
I would like to know about the new web development techniques, which I want to implement to our site. We ve to redesign our site with more effective way and increase the visibility. And we ve decide to work for link building and article submission. How can we increase our page rank up to 4 with a short period.What all are the new techniques we can apply here, any idea about this share with us too...

Regards,

< link removed see [url=http://www.highrankings.com/forum/index.php?act=boardrules]Forum Rules[/url] >

Edited by chrishirst, 01 June 2006 - 03:17 AM.

[Jill]

Welcome eimee!

Please see our Tips for Newbies and let us know if you have any questions.