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Posted 07 August 2009 - 11:44 AM
The quick once over:
On first view, I wasn't sure where you wanted me to focus. I ended up being distracted by the big Please Leave a Message, Live Support Offline graphic. I think, if I were you, I'd de-emphasize that some. Live support is nice, but not the most important thing on your site.
It's busy, busy, busy! Overall, I think you've got a nice look to it, but there are too many elements vying for attention. Here's what I would do...
Create a bar directly under your header (lt grey, maybe) and in that bar place links for
Live Support | E-Newsletter | Testimonials | Site Map
Then remove all those links and elements from the page. Allow your right side graphics to float to the top. They look good, so feature them.
Shop- this confused me. Shop for what? You sell services, right? So I clicked on it... and was still confused. The text talks about taking the plunge and how hard it is to start your own business. Wait, what was I shopping for?
If someone clicks "Shop" (which I'd rename something like "Purchase Services") they are ready to buy! You don't need to have a conversation with them at that point. It's time to get to brass tacks: what are you selling, how much do they cost, and how do I proceed from here?
Instead I'm faced with a goldmine of resource icons. What does this mean? You aren't really selling me anything, you are offering me a list of web resources? I click on Support Services and I get an article titled "PVII CSS Page Pack- Baily Potter" and some more fluff about how difficult everything is and how you can provide support, but no details on what that means.
Then there's a link recommending a purchase of online quoting software.
At this point, I am confused and go back to my search results to find a company that can clearly tell me what they offer, how much it is, and how I get started.
The look is really nice, but I would recommend streamlining your copywriting and answering the basics:
Good luck with it!
Posted 21 August 2009 - 05:03 PM
However, for someone who says that he's targeting these keywords:
Web site design
I have to give you an "F." Your title doesn't reflect it and the very first section of the home page starts by asking a question "Does Your IT Provider Measure Their Own Performance" instead of offering a listing of solutions. For example, IT Support is not the same as saying Technical Support or IT Management Services. Also, I don't see anywhere on the home page Web Site Design, Web Design or Accounting Software.
You need to rethink your SEO strategy.
Posted 22 August 2009 - 08:07 AM
Posted 15 September 2009 - 01:08 PM
Some examples of navigation problems:
- Clicking on the sidebar links without dialing down all the way through the menus takes me back to the homepage. That's bad. When I click those on most sites, it brings me to an index/landing page for all the categories covered under that menu. Some of the options don't do anything at all. It's very inconsistent.
- Some of the links and menu options want me to download a PDF. PDF downloads need to be clearly marked as such, and they shouldn't be part of your main navigation.
- Clicking on Shop and having it take you to Resources is confusing.
- The pictures on the right side for IT Checklist, Spring Newsletter and Testimonials should be links.
- Times New Roman makes the copy look very cluttered.
- On your FAQ page, the question, "You're a local Adelaide business - What's the point?" is in second-person while the rest of the FAQ is first-person. It should read, "We're a local Adelaide business - What's the point?" Better yet, the question could be expressed better in general - "We're a local business - What's the point of having a website?"
Posted 10 December 2009 - 04:45 PM
Posted 28 December 2009 - 09:38 PM
Thanks for the feedback, a lot of the stuff are items things that I sort of knew but ignored because of the work involved.
The design is staying for the time being, except for the great submenu idea which I will put into practice. As far as inspirational design, in my experience people do not go to web sites to look at pretty pictures and nice designs, although when I do have time I will concentrate a bit more on it perhaps. It will have the least return for my effort.
I will go through the recommendations in detail, especially the navigation & business that was pointed out.
I think one of the biggest problems is the site has just gotten too big to manage properly, I need to trim it to something that can be organised properly. For instance description tags that used to be there, then replaced with the "I must do those tags, I will get to them next week" scenario.
Thanks again for all the advice.
Edited by Mr Biggles, 28 December 2009 - 09:49 PM.
Posted 26 January 2010 - 11:05 AM
The graphic can be improuved... really... is quite too standard and ''pale'' does not make me stop by and say... ''oh.. what is that..'' just passing by...
A quick way can be change maybe the background and most of all the header that is quite terrible sorry...
Beside I love your menu on the left... nice job.
Thats all folks!
Posted 02 February 2010 - 09:27 AM
A lot of words and a lot of scrolling before I see the subscribe form, I'd make that a much higher priority, I'd even suggest putting that and your phone number right at the top, afterall I guess you want folks to sign up and get in touch more than anything.
I really think more than anything the call to actions on the site need defining better which will have a vast improvement on your subscriber / contact / conversion rate.
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