Is this site completed or under construction?
The site is completed although its an ongoing concern.
How long has the site been up?
The site has been up for about 2 years in various forms. I decided to get serious about around a month ago and try and get some visitors through the door.
It is not an ecommerce site, it is more to try and get leads from my target audience.
Do you have incoming links?
Yes I have some links, I try and find sites that are relevant to my business and I submit my site.
I have written a few articles on my site in the hope that these will be of interest to people and they will automatically link to me without having to ask.
I am aiming to write at least one article a week so that in a year or so I will have quite a bit of information that will be of interest to me.
What keywords are you targeting?
Anything that will tie in my locality (adelaide) with the services I provide.
The services my business provides is basically anything to do with network support, web design, general IT related services.
Do you want your code reviewed for errors or improvements?
Only if its easy to correct, or something I have done is a major no no.
Im not really fussed if its not the most efficient or prettiest looking code in the world.
Who is your target audience? Think about:
While I want to target both genders, I probably would have to be honest and say my writing would mainly appeal to males.
I am half way through reading the copywriting booklet which seems to focus a lot on how to write for both genders.
I am going to try and modify my writing to target both genders, but this will take time.
Australian or any nationality who lives in Australia that owns a business.
35 to 55
Under 35s that have a business are usually very energetic and tend to network more often than older business owners.
They usually have personal contacts that would do the same sort of work I do, and of course the trust is already built into the relationship, and of course a website cannot compete with that.
At 55 and above I find most business owners are thinking of moving on or have their own system that has obviously been successful for them.
Most laught at the internet and say things along the lines of "I got this far without the internet"
Its a shame because the successful business owners over 55 are usually cashed up.
Businesses that have a profit of at least 150K a year that can sustain an ongoing support package or have the capacity to commit in the long term to whatever project they call us in for.
As far as education level is concerned. Being able to read would be a definite plus, although I would say seriously at least secondary schooling and above.
Many businesses in Australia are run by people with no formal education so it would not be wise to only target say business owners with degrees.
I want to target customers that would rather the job done properly than having a half baked job done at a nice price.
I want to target customers that value a personal level of service with the inherent trust that goes along with that.
My best customers at the moment listen to what I have to say once, wave their hands in the air and say "just do what you have to, to fix the problem"
I also like customers that have been burnt once before, it sounds strange but they value your trust far more than someone whos never had their trust broken.
The more you tell us about your target audience, the better. We don't know them- you do!
Why is your site different from sites selling/offering similar info/goods/services? Why will someone want to do business you?
Like I said before my site is not an ecommerce site with a shopping cart and checkout. It is to generate leads for a consulting business.
I have looked through all of the directories that list local businesses in Adelaide specifically I.T related businesses, not a single one apart from mine actually offers any [url=http://searchengineland.com/070531-115312.php]Real[i][/i] Content[/url].
Most have google ads and the latest threat warnings on viruses. They all seem to follow the same template of what we do, our services etc. There does not seem to be any personalisation (if thats even a word) it all seems very cold and calculated.
I have taken the one bit of constant information from this forum, and that is content is important and utilised it on my site, and I think that is what makes my site different from every other website I compete with in Adelaide that I have seen.
How important is usability?
Usability is very important, I do not want visitors hitting the back button because they are confused.
I have done the following to aid usability.
1) made all the left hand navigation buttons the same on every page throughout the website.
2) Put a quick submit button on every page throughout the website.
3) made sure contact details are clearly visible throughout the site.
4) Made sure there is a FAQ on ever page
5) tried to keep flashing dancing pulsating graphics to a minimum.
6) Put a sight map that is available on every page of the website.
I am also working on putting in a search facility as well as a graphical map of what my website looks like.
It is not finished and some people may get confused with the right hand icons listed as;
Top 10 tips, more articles etc etc
My object for these 4 buttons is that the titles and buttons remain exactly the same throughout the website but depending on what section your are in will depend on what is displayed in the top 10 tips and other 3 links - does that make sense?
What is the purpose of the site? (inform, sell, online community, support B&M business, contact info only, etc)
The purpose of the website is to :
1) inform and provide worthwhile content for visitors.
2) Demonstrate through our articles that we know what we are talking about.
3) Hopefully turn a few visitors into clients.
Do you want design suggestions?
No thanks, I know its not the most inspiring website out there, but its functional and gets the job done, I dont want to spend heaps of time getting pretty pictures and funky themes happening when I could be doing more productive things like writing more content
You will find there is a bit of inconsistency from the main page to other pages with the way headings are set out.
I am reading the nitty gritty and also the copy write booklet that came with it. I am trying to implement a few of the recommendations suggested, but have only practised on the home page.
I am really interested in any SEO related problems you might see with the site. I am also keen to find out what people think of the SEO articles I have written.
Please let me know of any factual errors in these articles as there are obviously people far more experienced on here than me.
Most of the pointers have been collected from reading the posts on this forum.
Edited by Mr Biggles, 18 May 2006 - 06:55 AM.